LEARN
Audience Building
The more you know about your readers, the more effective your sales and marketing efforts will be. It’s well worth the effort to find out: who they are, what books they buy, and why they buy what they do.
Build your platform. Engage your fans. Sell more books.
Grow a Targeted Audience and Build Your Readership
To grow your audience, it is vital to develop an understanding of the needs, wants, and desires of your audience. It’s not enough to just simply describe your readers: their age, gender, interests, lifestyle, and so on. You need to be able to empathize effectively with your audience – identify with the feelings, thoughts, or attitudes of your readers. This requires much deeper reader insight. Get started with the resources below.
FREE STEP-BY-STEP ADVICE
An Essential Guide to Your Ideal Reader
Ideal Reader Persona Worksheet
By drafting a detailed ideal reader persona, you establish a framework and a way to focus your efforts for reaching and connecting with your “people” – those who’ll benefit most from your work.
Knowing exactly who it is that you are trying to reach is a critical first step to not only what you create, but eventually how you choose to share it.
COURSES
Courses to Guide
You Through the Process
The 4-Part System to Define + Attract Your Target Audience [COURSE]
There is more to defining your target audience than simply picking the people you’d like to spend time with.
An empirical understanding of your ideal readership usually beats gut instinct, so you need to move past your own assumptions about who your “right” audience may be, and develop a refined and targeted demographic.
And because defining and attracting your ideal audience is such a pivotal aspect of content creation, platform building, and even book marketing and promotion, I’ve developed this 4-part video course to guide you through the process.
Email Marketing Strategy for Authors [WORKSHOP]
Building a targeted and invested email list of subscribers is hands down one of THE most important things you can do to ensure the long term growth of your writing career.
Because no matter how important blogging, social media, publicity and other forms of outreach are for getting your work in front of the right eyeballs, your email list is the only thing – if nurtured – that will allow you to directly and personally communicate with your readers on an ongoing basis.
In this workshop, I’ll show you how to develop a marketing strategy to engage your community via email – and keep them coming back for more.
MORE ON AUDIENCE BUILDING
FOR AUTHORS
Additional tutorials and case studies to help you develop your audience and community.
Audience Engagement: How to Establish a Genuine Connection with Your Readers
by Kimberley Grabas
Finding Your Ideal Audience: A Step-by-Step Guide
By Kimberley Grabas
Identifying Your Target Audience: The Top 8 Mistakes Writers Make
by kimberley grabas
How to Target an Audience (and Avoid Book Launch Flop)
by Kimberley Grabas
RECOMMENDED TOOLS
Email Marketing Software
Convertkit
An excellent email service provider, ConvertKit helps you find your audience, turn them into true fans, and earn a living as a creator with their audience building and email marketing software.
ConvertKit is my go-to email service provider for authors that are ready to move into more customized email marketing. Get started with their free plan by clicking the button below. (Please note that the following is an affiliate link.)
"Just had to thank you right away. It was such a pleasure talking with you and receiving your excellent advice. You clarified my focus in such a helpful way, that I look forward to thinking through my "brand" and moulding it to better represent me."
DONNA MURRAY
Author of, FOR BETTER OR WORSE, A Ginger Barnes Mystery
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