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7 Common Mistakes That Keep Most Authors Stuck & Struggling

by Kimberley Grabas Leave a Comment

7 common mistakes that keep most authors stuck & struggling

Writing and publishing a book is a dream for many authors.

It allows them to share their knowledge, experiences, and stories with a wider audience. 

However, the self-publishing industry can be challenging, and many authors find themselves stuck and struggling to achieve success. 

In this article, we will explore seven common mistakes that hinder authors’ progress and provide valuable insights to overcome them. 

By understanding and addressing these mistakes, aspiring authors can enhance their chances of success in the self-publishing world.

Mistake #1: Neglecting to Define Your Target Audience

One of the crucial elements of successful book publishing is identifying and understanding your target audience. 

Neglecting this step can lead to a whole host of problems, including a lack of direction, unfocused content, and marketing overwhelm.

It’s essential for you to recognize the significance of defining your target audience early on. 

[Read more…]

Filed Under: Audience Building, Author Business, Blog, Platform Building Tagged With: author platform, book marketing, self-publishing, target audience

How to Market and Sell Children’s Books: A Comprehensive Guide

by Kimberley Grabas

It’s a wonderful experience to write and publish a children’s book – but that’s just half the journey.

The other half is discovering how to get your book noticed by the people who will benefit and appreciate it most.

For a children’s book to gain more recognition, make more sales, and develop a devoted fanbase, it needs to be properly promoted and marketed.

To effectively market and sell your children’s book, start by following the steps in this detailed guide. It will help you with everything from creating a brand strategy and developing your online presence to fine-tuning a marketing strategy that gets real results.

Brand Strategy

Before you can market and promote your children’s book, you need to develop a brand strategy that defines your unique brand identity and outlines EXACTLY who you are hoping to reach. 

This entails developing a distinct brand for your children’s book or series that will appeal to your ideal reader and distinguish you from other authors in your genre. 

Here are some of the key steps in developing your brand strategy:

[Read more…]

Filed Under: Audience Building, Author & Book Branding, Blog, Marketing & Promotion Tagged With: author platform, Brand Strategy, children's book marketing, marketing strategy

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