As authors become more adept at marketing, promoting, and growing their author businesses, personal branding and logo design has become vital. Use the tips and ideas in this guest post by Andre Oentoro, the founder of Breadnbeyond, to help you stand out and make your work and brand much more memorable.
In the past, it was mainly companies and celebrities that had personal brands. It was the famous and influential who used personal branding to improve their careers and maintain the public’s attention.
But, many things have changed over the last several years. Today anyone can build a personal brand and benefit from it.
And it’s possible for you to establish your brand and elevate your author business.
Personal branding is similar to a corporate brand, except that you communicate your unique value, expertise, and identity instead of a company’s.[Read more…]