Your Writer Platform

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Master Your Marketing Without Relying on Social Media

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Marketing is an essential part of any business, and it is no different for authors. 

Writing a book is just the beginning of a long journey that requires detailed planning and a targeted marketing strategy to get it into the hands of readers. 

But with the challenging risk/reward ratio of social media and the somewhat unpredictable trends of both the industry and reader interests, it can be overwhelming and exhausting for authors to keep up. 

That’s why it’s essential to master your marketing without relying solely on social media or chasing fluctuating trends. 

In this article, we’ll explore some practical tips to help you create a sustainable and effective marketing plan for your author business.

[Read more…]

The Ultimate SEO Strategy for Writers: How to Increase Search Rankings and Get Noticed

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SEO strategy for writers

This guest post by Digital Marketing Specialist Jake Hughes is a complete SEO for beginners walk-through and guide. So if you’re new to SEO strategy or search engine optimization, and want a crash course, this SEO tutorial is for you.

Search engine optimization (SEO) is often overlooked by lots of writers and authors because the topic is seen as complex, time-consuming and the value isn’t always immediately obvious.

However, if you’re serious about developing an online presence for your author brand, book, or website, then you’re going to have to think about SEO. 

I promise that it’s not as scary (or boring) as it seems and you can impact your SEO without getting bogged down in the technical stuff. This is a no-coding required SEO strategy for writers that will help you to get more eyeballs on your work.

I know a few of you are still dubious. So before we discuss what it is and some of the strategies you can use, let’s go over the benefits of SEO.

[Read more…]

Your Author Website: Its Core Purpose and a ‘Must-Have’ Checklist

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It’s time to take a deeper look into the author website.

Because whether you are just starting your writing journey, or have been in the business for a while, having a professional and effective online central ‘hub’ for your creative work has become essential.

Planning a successful career as an author today requires more than just a talent for writing, but a bit of business savvy as well.

And while many may cringe at the thought of the marketing, promotional, and commercial aspects of building their career as an author, those shrewd enough to leverage an author website to help build their online presence and platform, will inevitably come out on top.

[Read more…]

The Best DIY Website Themes to Build your Writer Website

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The Best DIY Website Themes to Build Your Writer Website | YourWriterPlatform.com

This is a guest post by Georgie Peru, a Content Contributor for UKWebHostReview on the best DIY website themes to build your writer website. Please find her full bio at the bottom of this post.

More than ever, budding writers are searching for the best website themes to build their portfolio and author websites.

Website builders like Wix, Squarespace, and even CMS platforms like WordPress, are a great way for writers to build their own websites, without much or any coding knowledge.

DIY builders are appealing for many reasons: they’re easy to use, there’s plenty of templates and themes to work with, and most importantly, most website builders offer a free plan or are incredibly good value for money.

[Read more…]

5 Completely Avoidable Author Website Mistakes That Cost You Fans (And Simple Ways to Fix Them)

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5 Completely Avoidable Author Website Mistakes That Cost You Fans (And Simple Ways to Fix Them) | YourWriterPlatform.com

Your author website is the cornerstone of your writer platform and media presence, and it’s the one piece of real estate online that you can (mostly) control. In this guest post, David Loy (Co-Founder and CEO of Leverage Creative Group) outlines 5 mistakes writers often make on their sites that undermine their ability to build an active and supportive community around their work. He also includes simple ways to fix these mistakes. Enjoy!

Let’s say you’ve just read an amazing book or watched a captivating speaker.

They’ve drawn you in, and you want to learn more about them.

So, with high hopes and anticipation of more great content, you go to their website. [Read more…]

Authors with Platforms Sell Books.

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