A book sales funnel is a series of steps carefully designed to guide readers toward your book, your brand, and ultimately toward making the decision to purchase from you. In this guest post, bestselling author and co-founder of BookAds.co, Brian Berni, shares his insights on why book sales funnels are a critical component to growing your book sales (while still allowing time to write).

Most writers got into the game to write, not spend every waking hour of the day promoting their books. 

However, there is a way to sell more books, reach new readers, and build your audience, all while giving you more time to write. 

It’s through building a book sales funnel.

Ultimately, the goal of a book sales funnel is to bring new readers into your world. A solid book sales funnel will help you get reader email addresses, so you can stay in touch, build a connection, and sell more books with ease.

Below you’ll learn how book funnels can help your author career, and the steps you can take to build a funnel today.

Why You Need a Book Sales Funnel

Imagine spending hours pouring over your new book. You’ve done rounds of editing, have the cover designed, book copy all finished up, now it’s time to launch your book to the world.