This post is part of a weekly series on YWP, aptly titled “The Writer’s Weekly Wrap-Up”.
Each Sunday, I will endeavour to provide you with a curated list of the best articles I have seen throughout the week that relate to building your platform.
The featured articles cover topics on book marketing and promotion, blogging, social media and self-publishing. (I may even throw in a few inspirational and fun posts, just so that it’s not all work and no play!)
SEO and Social Media: Making it Work For You
Changing things up a little this week in the Writer’s Weekly Wrap-Up, I’m sharing a portion of an email that I received from Brad–a new subscriber–regarding his struggles with SEO and social media.
Although a writer and marketer for almost 40 years, Brad says there are still aspects he finds “unfathomable” about applying the principles of SEO, and wonders whether social media (Facebook in particular), has any real ‘social’ or book marketing value:
“…what I struggle with most: how to use SEO principles to draw people to my site (and buy my books and such) AND how to understand, value, and control most social media, especially Facebook.”
Hopefully my response to Brad’s email will help clarify some of your own questions about tackling SEO and social media in your book marketing strategy. [Read more…]