Your Writer Platform

Build your platform. Engage your fans. Sell more books.

11 Author Website Must Have Elements

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11 Author Website Must Have Elements _ YourWriterPlatform.com

An author website has a lofty goal: it needs to not just be, but also needs to perform and respond.

No longer just a fancy, static, online business card, it is an author’s ‘homebase‘, a marketing and networking hub and a portal that allows communication to flow between an author and his or her readers.

Visiting an author’s website is one of the leading ways that book readers support and get to know their favourite authors better. The stronger the relationship, the more likely zealous advocates will spread the word about the author to friends, family and peers.

And website visits can translate directly into books sold.

Therefore, even if you are on social media or actively promoting your work offline, operating without a website is just silly. Why invest the time and energy in writing your book, getting it published and developing other marketing strategies only to be absent online? In today’s market, it is a huge drawback and a valuable promotional opportunity missed if your readers can’t easily locate you with a few quick key strokes.

The rub?

Learning how to design a website and incorporating the ‘must have elements’ requires some skills.

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The Writer’s Guide to Building an Email List

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The Writer's Guide to Building an Email List _ YourWriterPlatform.com

Ahh, the ‘List’.

As a writer, building your email subscriber list may not (yet) have become paramount in your quest for an engaged audience.

Setting up and tweaking your blog, learning the intricate language of Twitter and ensuring your brand is hallmarked for longevity has, thus far, consumed every moment of your free time, right?

But if you spend any time online, and particularly within the marketing community, you will hear this important proverb ad nauseam:

The money is in the list.

The reason?

Building an email subscriber list is one of the best ways to ensure the long term success of your business.

How Does This Apply to You?

Building an email list is arguably the most important element to building a following and getting your message heard. It is the most direct and cost effective way to communicate and engage with your fans and subscribers on a personal level. The bigger your list, the bigger your online marketing asset–and the more interested publishers are.

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21 Platform Building Insights from Authors and Experts Who Excel at It

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21 Platform Building Insights from Authors + Experts Who Excel At It _ YourWriterPlatform.com

Wouldn’t it be great if there was a magic potion you could drink, a stunt you could perform or even a test you could take that would automagically take you from obscurity to popularity in one painless step?

Wouldn’t it be even better if someone would just hand you the keys to the perfect Writer Platform and you could just hop in, rev the engine and race off to Author Superstardom?

So great, right?!

*pinch*

Right.  Back to reality.

Ok, so perhaps there is a bit (read a lot!) more effort involved in building a strong platform that draws people to you and your work.  But there is a way to flatten the learning curve and increase your chances of a favourable outcome.
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Welcome To Your Writer Platform: Start Building Your Audience, Your Influence and Your Writing Career

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I believe the game has changed.

Being a writer in the 21st Century is no longer about waiting to be picked.  We now have unprecedented access to our readers and more control then ever over how we are regarded and received in the marketplace.  This is empowering!  Fight any overwhelm or insecurity you might feel with action and determination.

Writing is your business, and you are a professional.  Take advantage of the opportunity to create and hone your image, your writing and your career.  Don’t underestimate your ability to learn, to adapt and to do great things.
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Authors with Platforms Sell Books.

It’s that simple.

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