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So this is what Your Writer Platform is all about. Interested?
21 Platform Building Insights from Authors and Experts Who Excel at It
Wouldn’t it be great if there was a magic potion you could drink, a stunt you could perform or even a test you could take that would automagically take you from obscurity to popularity in one painless step?
Wouldn’t it be even better if someone would just hand you the keys to the perfect Writer Platform and you could just hop in, rev the engine and race off to Author Superstardom?
So great, right?!
*pinch*
Right. Back to reality.
Ok, so perhaps there is a bit (read a lot!) more effort involved in building a strong platform that draws people to you and your work. But there is a way to flatten the learning curve and increase your chances of a favourable outcome.
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Welcome To Your Writer Platform: Start Building Your Audience, Your Influence and Your Writing Career
I believe the game has changed.
Being a writer in the 21st Century is no longer about waiting to be picked. We now have unprecedented access to our readers and more control then ever over how we are regarded and received in the marketplace. This is empowering! Fight any overwhelm or insecurity you might feel with action and determination.
Writing is your business, and you are a professional. Take advantage of the opportunity to create and hone your image, your writing and your career. Don’t underestimate your ability to learn, to adapt and to do great things.
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Discover and Build Your Author Brand
What exactly is an author brand?
You’re a writer, not a company or a product.
Do you really need a brand?
An effective author brand can give you a major edge in successfully marketing your new self-published novel, increasing your client base for your freelance writing business or landing that book deal for your non-fiction work.
Interest piqued?
Many authors mistakenly assume that building their personal brand either comes naturally (my fans will know me through my work), or that it is unnecessary. Both assumptions are false. “Branding requires effort and attention, especially if it’s authentic.” (click to tweet)
But what exactly does “branding” mean?
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Twitter Marketing 101: For Writers
Here’s the first thing you need to know about Twitter: no one “gets it” in the beginning.
If you’re new to Twitter, it’s unlikely that you will intuitively grasp how to properly and effectively use this social media tool right off the bat.
But every week, over a billion tweets flow through Twitter exploring every imaginable subject and a wide variety of writers are using Twitter to make their presence known.
There’s some work involved, but it’s doable.
The second thing you need to know about Twitter– your readers, your clients, your audience is already on Twitter.
Are you willing to miss the opportunity to be part of the conversation?
Me neither.
Let’s start with the basics. But before diving in, take a breath, and remember that everyone starts at zero.
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