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5 Logo Design Tips to Improve Personal Branding for Authors

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As authors become more adept at marketing, promoting, and growing their author businesses, personal branding and logo design have become vital. Use the tips and ideas in this guest post by Andre Oentoro, the founder of Breadnbeyond, to help you stand out and make your work and brand much more memorable.

In the past, it was mainly companies and celebrities that had personal brands. It was the famous and influential who used personal branding to improve their careers and maintain the public’s attention. 

But, many things have changed over the last several years. Today anyone can build a personal brand and benefit from it.

And it’s possible for you to establish your brand and elevate your author business.     

Personal branding is similar to a corporate brand, except that you communicate your unique value, expertise, and identity instead of a company’s. 

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Your Author Website: Its Core Purpose and a ‘Must-Have’ Checklist

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It’s time to take a deeper look into the author website.

Because whether you are just starting your writing journey, or have been in the business for a while, having a professional and effective online central ‘hub’ for your creative work has become essential.

Planning a successful career as an author today requires more than just a talent for writing, but a bit of business savvy as well.

And while many may cringe at the thought of the marketing, promotional, and commercial aspects of building their career as an author, those shrewd enough to leverage an author website to help build their online presence and platform, will inevitably come out on top.

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8 Marketing Strategies for Self-Publishing Authors that Get Results

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In this post, guest author Helene Cue covers eight of the most effective marketing strategies for self-publishing authors to help you finally get some results and grow your writing career.

If you want to become a successful self-published author, you need to have both a talent for writing as well as some practical marketing skills. You must know (or must learn) how to present your books to your audience in a way that makes them sit up and take notice.

Got the writing talent, but lack a background in marketing? No worries! If you genuinely want to become self-published, you can quickly learn basic marketing strategies and start using them to promote your work and your author brand. 

Here are eight powerful marketing strategies you can start implementing today.

1 // Identify Your Ideal Reader 

If you want to promote your book effectively, start with a clear understanding of who your target audience is.

Identifying your ideal reader is an essential step in developing a marketing plan. How do you describe your readers? Who are they?

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Using Fanfiction to Build your Audience, Brand, and Platform

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fanfiction to build and grow your author brand

This is a guest post by writer and marketer, Hayley Zelda, on using fanfiction to build your audience, brand, and platform. She’s written on major writing platforms and worked with a number of self-published authors on marketing books to the YA audience.

Have you ever been so interested in an artist or musician that you searched to find like-minded people so that you could enjoy your idol’s works together?

Have you ever been so fascinated with a character or setting of a book or TV series that you wanted to create your own story inspired by them?

If so, welcome to the world of fandoms and fanfiction.    

What is a Fandom? 

Fandom is a term used to describe communities built around a shared enjoyment and fascination with an aspect of pop culture, such as books, musicians, celebrities, internet personalities, movies, or TV series.   

Fanfiction archive website FanFiction.net declared the Harry Potter fandom as number one in their list of the most popular fandoms online. In fact, according to the data they released, there are around 821,000 stories about the books and movie series. 

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The Best DIY Website Themes to Build your Writer Website

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The Best DIY Website Themes to Build Your Writer Website | YourWriterPlatform.com

This is a guest post by Georgie Peru, a Content Contributor for UKWebHostReview on the best DIY website themes to build your writer website. Please find her full bio at the bottom of this post.

More than ever, budding writers are searching for the best website themes to build their portfolio and author websites.

Website builders like Wix, Squarespace, and even CMS platforms like WordPress, are a great way for writers to build their own websites, without much or any coding knowledge.

DIY builders are appealing for many reasons: they’re easy to use, there’s plenty of templates and themes to work with, and most importantly, most website builders offer a free plan or are incredibly good value for money.

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