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Master Your Marketing Without Relying on Social Media

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Marketing is an essential part of any business, and it is no different for authors. 

Writing a book is just the beginning of a long journey that requires detailed planning and a targeted marketing strategy to get it into the hands of readers. 

But with the challenging risk/reward ratio of social media and the somewhat unpredictable trends of both the industry and reader interests, it can be overwhelming and exhausting for authors to keep up. 

That’s why it’s essential to master your marketing without relying solely on social media or chasing fluctuating trends. 

In this article, we’ll explore some practical tips to help you create a sustainable and effective marketing plan for your author business.

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How to Market and Sell Children’s Books: A Comprehensive Guide

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It’s a wonderful experience to write and publish a children’s book – but that’s just half the journey.

The other half is discovering how to get your book noticed by the people who will benefit and appreciate it most.

For a children’s book to gain more recognition, make more sales, and develop a devoted fanbase, it needs to be properly promoted and marketed.

To effectively market and sell your children’s book, start by following the steps in this detailed guide. It will help you with everything from creating a brand strategy and developing your online presence to fine-tuning a marketing strategy that gets real results.

Brand Strategy

Before you can market and promote your children’s book, you need to develop a brand strategy that defines your unique brand identity and outlines EXACTLY who you are hoping to reach. 

This entails developing a distinct brand for your children’s book or series that will appeal to your ideal reader and distinguish you from other authors in your genre. 

Here are some of the key steps in developing your brand strategy:

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Elevate Your Author Brand: How to Conduct a Thorough Platform & Brand Audit

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Your online presence and personal brand are crucial aspects of building a successful career.

Your website, social media accounts, content, and personal brand all contribute to your overall “author platform” and can make or break your ability to connect with readers, gain visibility, and sell books.

But how do you know if your author platform and brand strategy are working for you?

The answer? By conducting a thorough audit.

In this post, I’ll walk you through the process of conducting an author platform and brand audit – including a comprehensive checklist to help you evaluate where you are now (so you can get to where you want to be).

Note: If you’d like to work together to conduct a platform and brand audit for your author business, click here to get all the details.

Website Audit

The first step in conducting an author platform audit is to evaluate your website. Your website is the hub of your online presence, and it’s important that it accurately reflects your brand and provides a positive experience for your readers.

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How to Build Brand Awareness Through YouTube Videos (for Authors)

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Brand awareness refers to people’s ability to recognize you and your creative work. It is the very first step in your marketing funnel. Brand awareness also helps you achieve your goals as an author by expanding your target audience, building brand affinity, and improving brand identity. In this guest post, Andre Oentoro simplifies the process of using YouTube videos to grow awareness for your author brand and business.

Brand awareness is very important for any author because it not only entices readers to buy your book but also keeps them coming back for more.

People are more likely to buy goods or use services from a business that they trust and as an author, your ‘business’ is no exception.

Your brand – how people perceive you and your creative work – is one of the first things that will draw readers in when they are searching for a solution to a problem they have or to fulfill an experience they desire.

In addition, if their experience with your brand is enjoyable, they are more likely to tell other people about your work which helps spread the word, further increasing your visibility and reach.

So, how can you build your brand awareness, and what is the best platform?

According to this post by Ahrefs.com, YouTube is the most visited website in the past few years. It is also the second-largest search engine, proving that people are crazy about video content.

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8 Marketing Strategies for Self-Publishing Authors that Get Results

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In this post, guest author Helene Cue covers eight of the most effective marketing strategies for self-publishing authors to help you finally get some results and grow your writing career.

If you want to become a successful self-published author, you need to have both a talent for writing as well as some practical marketing skills. You must know (or must learn) how to present your books to your audience in a way that makes them sit up and take notice.

Got the writing talent, but lack a background in marketing? No worries! If you genuinely want to become self-published, you can quickly learn basic marketing strategies and start using them to promote your work and your author brand. 

Here are eight powerful marketing strategies you can start implementing today.

1 // Identify Your Ideal Reader 

If you want to promote your book effectively, start with a clear understanding of who your target audience is.

Identifying your ideal reader is an essential step in developing a marketing plan. How do you describe your readers? Who are they?

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