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The 9 Must-Haves for a High-Performing Book Launch Page

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The 9 Must-Haves for a High-Performing Book Launch Page _ YourWriterPlatform.com

Back with the second installment in this three part series on book launch pages, Ben De Rienzo and the Booklaunch.io team outline the key ingredients to make your book page sizzle!

Book launch pages are all the rage these days among authors, and for good reason—they capture reader attention and catapult book sales.

Jason SurfrApp launched his most recent book with a crazy-awesome book launch page. As of this writing, his book has a near perfect 5.0 star Amazon review average across almost 100 reviews. Wow!

All book launch pages have different creative angles, but all share a similar DNA. If you want to harness the power of a book launch page, then yours needs to have the following elements.

Add these to your page and your book will be positioned for success.

1. The Captivating Book Cover

If you don’t have a captivating book cover image, you need one. Once it’s created, you need to feature it at the very top of your book launch page. By doing so, you make a great first impression with your prospective reader. The captivating cover affirms that you are a professional author who has put quality time and care into creating your book. And it sets the tone for the rest of the book launch page.

2. The Irresistible Headline

Add an attention-grabbing headline somewhere near your featured cover image. Craft this headline to not only command attention but to also convey the value of your book. Impress the reader with what your book promises to do for them. That promise could be to solve some pressing problem. It could be to entertain them with an amazing story. It could be to challenge their thinking in a way that will stimulate personal or professional growth. [Read more…]

Want to Launch Your Book With a Bang? Then You Need This.

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Want to Launch your Book With a Bang_ Then You Need This _ YourWriterPlatform.com

Want to start marketing your book in less than 10 minutes? I’ve asked Ben De Rienzo, co-founder and designer at Booklaunch.io, to share his expert tips and insights on how writers can use this one simple tool to build buzz and drive their book sales–and it can be set up in minutes. Want to know what it is? Keep reading!

You’ve worked hard for months—even years—on a fantastic book to share with the world.

Tons of time, energy, affection, and other bits of yourself are invested in this wonderful creation, and now is the time to put it out into the world.

The moment tingles with excitement, anxiety, and more than a few doubts. But you’re resolved to go through with it—to launch your book! Which begs the question:

How do you position your book launch to be as successful as possible?

This question is a recent obsession among authors.

From bestselling authors like Tim Ferriss to upstart authors like Pat Flynn, more and more professional authors are treating their book launches as big, celebratory events.

The logic is simple: attract as much word-of-mouth buzz to your book launch as possible to spark momentum. A groundswell of initial momentum drives a flood of initial sales. This flood begets more buzz and more sales. It’s a virtuous cycle.

But to walk in the footsteps of these successful authors, you’ll need one key asset: a professional book landing page.

The best landing pages feature attractive book covers, engaging book trailer videos, personal info about the authors, positive blurbs from other readers and authority figures, and more.
[Read more…]

How to Get Reviews For Your Book (Without Begging, Bribing or Resorting to Subterfuge)

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How to Get Reviews for Your Book (Without Begging, Bribing or Resorting to Subterfuge) _ YourWriterPlatform.com

So you wrote a book.

And it’s truly a thing of beauty.

Prose polished to perfection, you’ve lovingly crafted your masterpiece in the stolen moments around an impossible schedule.

You’ve commissioned the most beguiling of covers, invested in an ace editor and painstakingly tweaked the interior formatting to ensure the delicate sensibilities of your reader will not be unexpectedly jarred by a rogue font pairing or flubbed folios.

It’s time.

Time to share your creation with the world.

Time to receive the glowing appraisals and positive feedback from your appreciative fans and the top book reviewers in the industry.

But hold up a minute. You know your book is the cutest, smartest, most precocious book in the world–obviously–but, how will top reviewers or your adoring fans know, unless they read it? And how will they know to read it, if there are currently no reviews encouraging them to do so?

Gnarly catch 22.

How on earth do you get reviews for your book (so you can sell more books, so you can get more reviews to sell more books)?

Do Book Reviews Impact Book Sales?

Before we get knee deep into the “how” of getting book reviews, let’s take a look at why (or whether) we need them. [Read more…]

5 Steps to Blogging Mastery for Fiction Writers

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blogging for writers

To blog or not to blog: that is the question–at least if you’re a fiction writer in today’s market. With some conflicting advice floating around the web, guest author Jason Kong shares his advice on how fiction writers can maximize their blogging efforts.

Storytellers who blog have it tougher than most. There’s just not a lot of help out there.

I don’t mean good advice doesn’t exist. If you’re an author, plenty of blogging resources are available online — including here on Your Writer Platform.

The challenge is that many strategies are specific to non-fiction writers. While there is definite overlap, not all approaches work for their fiction counterparts. Ignorance of these differences may cause your blog to flounder.

To prevent that from happening, let’s take a closer look at what works for a fiction writer. Here are five fundamental ways to become a better blogger:

1) Blog around your stories

The reason why non-fiction writers benefit so much by blogging is that they can demonstrate their authority. By sharing their valuable ideas in a blog, they’re attracting the people who care about those insights and can have a waiting audience when a book is published.

For a fiction writer, the process is different.

Any blogging you do before you have a published story will have a different focus: entertainment and engagement. The impact may be more difficult to measure, but you are still laying the foundation for your most important marketing element–your stories. [Read more…]

10 Ways to Defeat Obscurity: Tips for Authors Who Want to Get Noticed (Infographic)

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It’s a bit of a gong show out there.10 Ways to Defeat Obscurity: Tips For Authors Who Want to Get Noticed | YourWriterPlatform.com

Everybody scrambling to get noticed, to be heard.

It’s particularly difficult for some writers, who aren’t known for their smooth social skills and extroverted tendencies.

But there are ways to break through the bustle and noise to find those people who are truly interested in hearing what you have to say.

And it can be done without the dirty feeling of hawking your wares on a crowded street corner.

Below is an infographic of 10 things you can incorporate into your marketing strategy today, to begin to shine a light on your work and expand your career as an author. [Read more…]

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It’s that simple.

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