Your online presence and personal brand are crucial aspects of building a successful career.

Your website, social media accounts, content, and personal brand all contribute to your overall “author platform” and can make or break your ability to connect with readers, gain visibility, and sell books.

But how do you know if your author platform and brand strategy are working for you?

The answer? By conducting a thorough audit.

In this post, I’ll walk you through the process of conducting an author platform and brand audit – including a comprehensive checklist to help you evaluate where you are now (so you can get to where you want to be).

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Note: If you’d like to work together to conduct a platform and brand audit for your author business, click here to get all the details.

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Website Audit

The first step in conducting an author platform audit is to evaluate your website. Your website is the hub of your online presence, and it’s important that it accurately reflects your brand and provides a positive experience for your readers.

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