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Your Author Website: Its Core Purpose and a ‘Must-Have’ Checklist

January 26, 2021 by Kimberley Grabas

It’s time to take a deeper look into the author website.

Because whether you are just starting your writing journey, or have been in the business for a while, having a professional and effective online central ‘hub’ for your creative work has become essential.

Planning a successful career as an author today requires more than just a talent for writing, but a bit of business savvy as well.

And while many may cringe at the thought of the marketing, promotional, and commercial aspects of building their career as an author, those shrewd enough to leverage an author website to help build their online presence and platform, will inevitably come out on top.

[Read more…]

Filed Under: Author Website, Blog, Platform Building Tagged With: Siteground, website essentials, writer website

8 Marketing Strategies for Self-Publishing Authors that Get Results

November 9, 2020 by Kimberley Grabas

In this post, guest author Helene Cue covers eight of the most effective marketing strategies for self-publishing authors to help you finally get some results and grow your writing career.

If you want to become a successful self-published author, you need to have both a talent for writing as well as some practical marketing skills. You must know (or must learn) how to present your books to your audience in a way that makes them sit up and take notice.

Got the writing talent, but lack a background in marketing? No worries! If you genuinely want to become self-published, you can quickly learn basic marketing strategies and start using them to promote your work and your author brand. 

Here are eight powerful marketing strategies you can start implementing today.

1 // Identify Your Ideal Reader 

If you want to promote your book effectively, start with a clear understanding of who your target audience is.

Identifying your ideal reader is an essential step in developing a marketing plan. How do you describe your readers? Who are they?

[Read more…]

Filed Under: Blog, Marketing & Promotion, Platform Building Tagged With: author website, guest posting, Ideal reader, social media

Using Fanfiction to Build your Audience, Brand, and Platform

September 29, 2020 by Kimberley Grabas

Using Fanfiction to build your audience, brand, and platform | YourWriterPlatform.com

This is a guest post by writer and marketer, Hayley Zelda, on using fanfiction to build your audience, brand, and platform. She’s written on major writing platforms and worked with a number of self-published authors on marketing books to the YA audience.


Have you ever been so interested in an artist or musician that you searched to find like-minded people so that you could enjoy your idol’s works together?

Have you ever been so fascinated with a character or setting of a book or TV series that you wanted to create your own story inspired by them?

If so, welcome to the world of fandoms and fanfiction.    

What is a Fandom? 

Fandom is a term used to describe communities built around a shared enjoyment and fascination with an aspect of pop culture, such as books, musicians, celebrities, internet personalities, movies, or TV series.   

Popular Fandoms

Fanfiction archive website FanFiction.net declared the Harry Potter fandom as number one in their list of the most popular fandoms online. In fact, according to the data they released, there are around 821,000 stories about the books and movie series. 

[Read more…]

Filed Under: Author & Book Branding, Blog, Platform Building Tagged With: author brand, author platform

The Best DIY Website Themes to Build your Writer Website

September 8, 2020 by Kimberley Grabas

The Best DIY Website Themes to Build Your Writer Website | YourWriterPlatform.com

This is a guest post by Georgie Peru, a Content Contributor for UKWebHostReview on the best DIY website themes to build your writer website. Please find her full bio at the bottom of this post.

More than ever, budding writers are searching for the best website themes to build their portfolio and author websites.

Website builders like Wix, Squarespace, and even CMS platforms like WordPress, are a great way for writers to build their own websites, without much or any coding knowledge.

DIY builders are appealing for many reasons: they’re easy to use, there’s plenty of templates and themes to work with, and most importantly, most website builders offer a free plan or are incredibly good value for money.

[Read more…]

Filed Under: Author Website, Blog, Platform Building Tagged With: author website, Website Design, website themes, writer website

Build Your Writer Platform & Fanbase: A Fiction Author Case Study

May 14, 2020 by Kimberley Grabas

I had the opportunity (and the pleasure) of working with fiction author, Abby Arthur, a few months ago. During our one-on-one session, we worked on defining her author brand, identifying her ideal audience, and developing her online presence (building her author website, email list, and network). We uncovered some specific promotional campaigns that would entice her readers and help her meet her objectives. In this post, Abby is sharing the steps she’s taken and her results (so far), so you too can learn how to grow your audience and writer platform.


Are you an author trying to grow your mailing list and fan base? 

Are you lost at what to do?

I was right there with you. And though I’m not done with my marketing mission for the year, I’ve made some steps towards building my fan base that I’m sure can help and encourage you.

But first, who am I? 

I’m Abby Arthur. I write young adult fantasy in a fascinating modern world full of magic and adventure for teens who want an escape from reality. 

For the last twenty years, writing has been a passion and way of life for me. I can’t count how many novels I’ve written while I’ve learned to perfect my craft (not all are great, I promise). 

[Read more…]

Filed Under: Blog, Platform Building Tagged With: case study, fiction author

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