Your Writer Platform

Build your platform. Engage your fans. Sell more books.

How to Build Your Author Platform: A Simple Guide

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Struggling to establish your online presence and connect with your readers? 

Building a strong author platform can be the key to your success in today’s digital age.

And although it takes time and consistent effort, growing a platform and community around your writing is worth the trouble.

In this article, I’ll walk you through how to build your author platform step-by-step.

But before we dive into the nitty-gritty of building your author platform, let’s first understand what it is and why it’s crucial for your success as an author.

Your author platform is the presence you create (both online and off) to promote yourself and your work. It encompasses everything from your website to your social media profiles, email list, and other channels that you use to interact and engage with your ideal readers.

Why is it essential to have an author platform? Well, having a strong author platform can help you:

  • Connect with your audience and build a loyal following
  • Establish yourself as an authority in your niche
  • Increase your visibility and reach more readers
  • Sell more books and generate more revenue

So, how can you build a strong author platform? Let’s find out.

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Elevate Your Author Brand: How to Conduct a Thorough Platform & Brand Audit

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Your online presence and personal brand are crucial aspects of building a successful career.

Your website, social media accounts, content, and personal brand all contribute to your overall “author platform” and can make or break your ability to connect with readers, gain visibility, and sell books.

But how do you know if your author platform and brand strategy are working for you?

The answer? By conducting a thorough audit.

In this post, I’ll walk you through the process of conducting an author platform and brand audit – including a comprehensive checklist to help you evaluate where you are now (so you can get to where you want to be).

Note: If you’d like to work together to conduct a platform and brand audit for your author business, click here to get all the details.

Website Audit

The first step in conducting an author platform audit is to evaluate your website. Your website is the hub of your online presence, and it’s important that it accurately reflects your brand and provides a positive experience for your readers.

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The Ultimate SEO Strategy for Writers: How to Increase Search Rankings and Get Noticed

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SEO strategy for writers

This guest post by Digital Marketing Specialist Jake Hughes is a complete SEO for beginners walk-through and guide. So if you’re new to SEO strategy or search engine optimization, and want a crash course, this SEO tutorial is for you.

Search engine optimization (SEO) is often overlooked by lots of writers and authors because the topic is seen as complex, time-consuming and the value isn’t always immediately obvious.

However, if you’re serious about developing an online presence for your author brand, book, or website, then you’re going to have to think about SEO. 

I promise that it’s not as scary (or boring) as it seems and you can impact your SEO without getting bogged down in the technical stuff. This is a no-coding required SEO strategy for writers that will help you to get more eyeballs on your work.

I know a few of you are still dubious. So before we discuss what it is and some of the strategies you can use, let’s go over the benefits of SEO.

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5 Logo Design Tips to Improve Personal Branding for Authors

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As authors become more adept at marketing, promoting, and growing their author businesses, personal branding and logo design have become vital. Use the tips and ideas in this guest post by Andre Oentoro, the founder of Breadnbeyond, to help you stand out and make your work and brand much more memorable.

In the past, it was mainly companies and celebrities that had personal brands. It was the famous and influential who used personal branding to improve their careers and maintain the public’s attention. 

But, many things have changed over the last several years. Today anyone can build a personal brand and benefit from it.

And it’s possible for you to establish your brand and elevate your author business.     

Personal branding is similar to a corporate brand, except that you communicate your unique value, expertise, and identity instead of a company’s. 

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Your Author Website: Its Core Purpose and a ‘Must-Have’ Checklist

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It’s time to take a deeper look into the author website.

Because whether you are just starting your writing journey, or have been in the business for a while, having a professional and effective online central ‘hub’ for your creative work has become essential.

Planning a successful career as an author today requires more than just a talent for writing, but a bit of business savvy as well.

And while many may cringe at the thought of the marketing, promotional, and commercial aspects of building their career as an author, those shrewd enough to leverage an author website to help build their online presence and platform, will inevitably come out on top.

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Authors with Platforms Sell Books.

It’s that simple.

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