Your Writer Platform

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Brand Strategy for Authors: How to Truly Stand Out From the Crowd

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Brand Strategy for Authors: How to Truly Stand Out From the Crowd | YourWriterPlatform.com

Why does your work matter?

What experiences do you have to share with others and what value do you offer that only you can provide? 

Because, if you can’t easily and clearly articulate your vision or the purpose behind your work, you will never be able to convey its importance to others. [CLICK TO TWEET]

It’s not enough just to be good at what you write. You need to be able to create an emotional connection with your reader – often before they’ve had a chance to read your book. 

How you position your work, how you distinguish yourself from others in your field or genre, as well as how all your efforts are perceived or interpreted by your readers, can be the difference between a brand that’s fab, or one that fizzles.

When your brand is cohesive and well-articulated, your marketing initiatives will be too. Branding encompasses the foundational elements of marketing: visual identity, key messaging, brand personality, and competitive advantage.


– Brian Lischer

Effective branding is foundational to the development of your writer platform and audience-building efforts. The author who can tap into what their readers yearn for – and construct an entire experience around what they crave – is the author that earns the devoted fan base.

[Read more…]

Personal Branding for Authors: What It Is And Why It’s Essential

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personal branding for authors

Personal Branding for Authors: A Simple Definition

Personal branding can be a vague term…

It isn’t just a website, a font choice, or a clever tagline. It’s a blend of your skills, talents, values, interests, and beliefs reflected through your writing, online presence, and offline interactions.

For authors, it’s often a mix of professional and personal branding which includes what you do, why you do it, and who you do it for.

It’s also an indicator of your value to your readers, industry professionals, influencers, or other key players in your topic area or genre.

What Makes You Different?

It’s not enough just to be good at what you write.

You must be able to easily and clearly communicate your vision or the purpose behind your work, and coherently voice its importance to others.

This is why effective branding is such a big and significant part of developing and growing your writer platform.

In this three-part series we’ll:

  • Clarify what personal branding is, and why it’s essential to incorporate into your writing business if you want to stand out from the crowd.
  • In post two of this series, we’ll cover the most common mistakes writers make when building their author brand.
  • And finally, in post three, we’ll focus on brand strategy and how you will connect your work and writing to the people who will be most inclined to read and appreciate it.
[Read more…]

5 Completely Avoidable Author Website Mistakes That Cost You Fans (And Simple Ways to Fix Them)

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5 Completely Avoidable Author Website Mistakes That Cost You Fans (And Simple Ways to Fix Them) | YourWriterPlatform.com

Your author website is the cornerstone of your writer platform and media presence, and it’s the one piece of real estate online that you can (mostly) control. In this guest post, David Loy (Co-Founder and CEO of Leverage Creative Group) outlines 5 mistakes writers often make on their sites that undermine their ability to build an active and supportive community around their work. He also includes simple ways to fix these mistakes. Enjoy!

Let’s say you’ve just read an amazing book or watched a captivating speaker.

They’ve drawn you in, and you want to learn more about them.

So, with high hopes and anticipation of more great content, you go to their website. [Read more…]

Build Your Writer Platform: Create a Strategic Plan to Grow Your Writing Career

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Create a Strategic Plan to Grow Your Writing Career _ YourWriterPlatform.com

If you’ve been trying to build your writer platform, grow your author biz AND still find time to write (and failing miserably), make sure to read this entire post because I may have the answer…

I’ve spent over two years developing and testing Believe, Plan, Act: A Platform + Productivity Planner for Writers, spurred on by the frustration and overwhelm of writers just like you, struggling to gain traction and build a career around their work.

I knew there had to be a way to streamline the process, improve focus and efficiency and empower writers to take an active role in both the creative and business aspects of their writing career.

So I created a complete author business planning system, designed to specifically address the needs of writers, and to help you build the FOUNDATIONAL elements of your platform and author business – everything from clarifying your creative and career goals, to strategic marketing, launch planning, and developing your author brand. [Read more…]

Email List Building: 9 Clever Ways to Seriously Grow Your List (for Authors)

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9 Clever Ways to Seriously Grow Your Email List for Authors | YourWriterPlatform.com

 

You get it. You’ve heard list building is important because it will help grow your connection with your readers, boost your visibility and reach, and help to grow your book sales. 

But what do you do when you KNOW you need an email list, but you just CAN’T figure out how to get subscribers?

Well, I’ve created a video to solve this problem, outlining actionable ways to grow your email list, fast – and without spinning your wheels.

I outline a simple list building formula, and break down each component to show you that it’s not just list growth, but list performance that is the key to powerful tribe building.

Only by creating an experience for your audience and fans that consistently meets or exceeds their expectations, can you establish the foundation for an impassioned and supportive community to develop around your work.

We’ll take a look at 9 practical techniques that both fiction AND nonfiction authors can implement today: [Read more…]

Authors with Platforms Sell Books.

It’s that simple.

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