Your Writer Platform

Build your platform. Engage your fans. Sell more books.

5 Invaluable Strategies to Help You Reach Your Big Goals in 2017 and Beyond

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5 Invaluable Strategies to Help You Reach Your Big Goals in 2017 and Beyond _ YourWriterPlatform.com

Ahh, a new year.

All fresh and shiny, with it’s endless possibilities and your newly-minted resolutions…

It’s hard to believe that in just a few short weeks, your 2017 “to-do” list will morph into a hot mess (if it hasn’t already).

And much like last year, you’ll be flying by the seat of your pants – chasing the urgent over what’s truly important – detached from your goals and dreams and lost in the tangle of it all.

Unproductive and uninspired.

Ugh.

How about we hop off that hamster wheel? Instead, I’ll take you through five fundamental strategies that will help you get inspired, realign with your dreams, and allow you to confidently make the decisions that will move your writing career forward in 2017. [Read more…]

Build An Epic Visual Strategy for Your Author Brand

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The visual trend in marketing is inescapable.

Short attention spans combined with an unparalleled surge of information (and distraction) requires a medium that can convey a message, a story, your entire essence, all at once.

And if a picture is worth a thousand words…

A strong visual strategy is an essential part of developing a powerful and successful author brand.

The right visuals will help you communicate ideas that get remembered, boost interaction with your growing fanbase, help tell your brand story, and make it much easier for readers to like, share and respond to your work.

If you are not yet focusing on visual content in your book marketing and platform building strategy, it’s time to get started. 🙂

In this post, not only will you learn how to create essential brand graphics, but you will get key tips on how to implement them, the elements they should include to be effective, and the best places to get free and paid resources to enhance your visual strategy. [Read more…]

Author Platform: Why You’re Struggling and How to Fix It

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Author Platform_ Why You're Struggling and How to Fix It _ YourWriterPlatform.com

Are you stuck?

Has hammering out your author platform – or building a little marketing buzz for your book – got you frazzled?

For the ease with which many marketing and book publishing experts throw the concept of “platform” around, you’d think it would be a little easier to execute…

But despite the fact that the idea has been in vogue for some time, many authors (and even some industry influencers) struggle with what it actually takes to build a strong and successful author platform.

[Read more…]

Identifying Your Target Audience: The Top 8 Mistakes Writers Make

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Identifying Your Target Audience_ The Top 8 Mistakes Writers Make _ YourWriterPlatform.com

(Want to avoid making costly mistakes when identifying your target audience? Scroll down to grab the FREE cheatsheet!)

Defining your target audience is much easier said than done.

Many writers end up skipping this step because they fail to recognize its importance in their book marketing plans.

But the truth is, identifying and understanding the wants, needs and desires of your ideal readership can “make or break” your marketing strategy.

Without a solid grasp of what makes your readers tick – and what they are really searching for – you will waste a considerable amount of time and energy promoting your work to an indifferent market.

Or worse, you’ll begin to receive pushback or negative reviews from people that your book was never written for.

But here’s the good news…

There is a wealth of information at your fingertips, about every audience and sub-genre imaginable.

From basic demographics like age, gender, location, income, occupation or ethnicity, to audience psychographics, like personality, attitudes, values, interests, hobbies, lifestyle and even behaviour.

The roadblock? [Read more…]

Are You Building Your Writer Platform at Gunpoint?

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Are You Building Your Writer Platform At Gunpoint_ _ YourWriterPlatform.com

The pressure is constant.

Everywhere you turn these days, you hear the word.

Platform.

It’s a must have, a deal breaker.

And you’re told that if you expect any success at all as a writer, you should have started building yours three years ago.

You hope for an out, but it appears that nobody can escape its reach.

Whether an Indie or traditional author, a writer of fiction or nonfiction, published or still grinding through your debut novel – the robustness of your platform is continually questioned.

So you’ve tried.

You’ve tinkered with a free blog, only to have it succumb to a quiet and anonymous death.

You’ve dipped your toe into the social media whirlpool and found yourself repeatedly dragged under.

Branding, guest posting, speaking engagements, blogging, media kits, email marketing, blog tours, networking, interviews, conferences, webinars… seriously?!

Oh, and don’t forget that you also have to write a book worth reading. Even the sturdiest of platforms won’t support a book that’s garbage. [Read more…]

Authors with Platforms Sell Books.

It’s that simple.

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