Launch Planning

Carefully preparing, timing, and executing just the right mix of launch activities to propel your new book out into the world is no simple task. Leverage your launch to create momentum for your book.

Learn the Elements of a Flawless Book Launch

Launches need to pack a punch. They need to build excitement and anticipation to a fever pitch, and on launch day, deliver on all the promises. This doesn’t happen by accident. Just like a carefully orchestrated stunt scene in a movie, your launch requires a detailed, step-by-step action plan to pull it off – to create a real and exciting experience for your audience.

Yet often authors are so focused on writing and editing their new book to a shine, they postpone the hard work of mapping out a launch strategy until too late in the game. Usually with dire (or at least extremely disheartening) consequences. To solve this problem, I’ve created strategic launch planning tools and resources to guide you through your launch planning process – so you can have a flawless book launch!


An Essential Guide to Launch Strategy

Secrets of a Flawless Book Launch [GUIDE]

If you’re ready to launch your first or current book but have absolutely no idea where to start,  “launched” your book, but haven’t seen the results you were hoping for, or are currently writing your book, and want to be proactive in your launch planning…

Then this guide is designed specifically for you. Get access by clicking the link below.


A Workshop to Guide
You Through the Process

Secrets of a Flawless Book Launch [FREE WORKSHOP]

This workshop provides an in-depth walkthrough of the necessary elements required to pull off a successful book launch. You’ll learn how understanding and leveraging these elements can give you a huge competitive edge, as well as give you the means to create a book launch plan that gets REAL results.

We’ll look at the purpose of a book launch and why it’s important, why most book launches fail, and the six essential elements of a flawless book launch. We’ll also look at how we can work together to develop a strategic, customized, step-by-step action plan for your next book launch.

If you’re ready to keep fear and overwhelm from holding you back – but just need some guidance to help you pull everything together – this free workshop is for you.


Launch Strategy for Authors

Launch Strategy for Authors [COACHING]

Launching your book can be one of the most exciting — and most stressful — aspects of the book creation process. Carefully preparing, timing, and executing just the right mix of launch activities to propel your new book out into the world is no simple task. There are a lot of moving parts, many choices to make, and – as they say – timing is everything.

I’ve created a specialized “done-with-you” coaching program, where I’ll use my experience in branding, marketing, sales, and advanced promotion strategies to streamline your launch process. I’ll help you plan and execute a winning book launch by leveraging the resources you already have, identifying market opportunities, and determining the launch activities that will give your book the start it deserves. You get my focused attention that includes one-on-one guidance and training, as well as a customized book launch action plan to maximize your launch and avoid costly errors. 


Additional tutorials and case studies to help you develop your book launch plans.

A Business Planner Designed for Authors

Believe, Plan, Act: A Platform + Productivity Planner for Writers

If you’re struggling to build your platform AND still find time to write (without pulling your hair out), I want to introduce you to my secret weapon: Believe, Plan, Act: A Platform + Productivity Planner for Writers.

It’s everything you need to discover, plan and execute your writing and business goals – so you can finally remove the word “aspiring” from all your profiles. This complete author business workbook + planning system is designed to specifically address the needs of writers working to build their platforms and author businesses – everything from tracking daily word counts and book sales, to strategic marketing, launch planning, and developing your author brand.

It’s a complete productivity + planning system for your author business.

"I am loving the planner so much. Already printed and ready for the year and busy planning my heart out now. You created something so incredibly beautiful. Thank you."
Author, 300 Grams