In this guest post, professional editor, Ashley Halsey, walks us through some of the benefits of adding audiobooks to your marketing mix. If you’re ready to take your author business to the next level, adding audiobooks to your marketing strategy may be the next logical step.

Many of us love audiobooks. They are a great innovation, can save time, and are a desirable option for those who would not normally be inclined to pick up a print book.

They’re also immensely helpful for people with certain disabilities, getting kids engaged with literature from a young age, and increasing comprehension and focus.

So if you’re considering using audiobooks as a means of getting your work to a broader audience, you may be on the right track.

The audiobook industry is growing rapidly. Audiobook sales rocketed by 43% in 2018, while those of print books declined (by 5%) for the first time in five years.

If you choose to take the plunge, you’ll be tapping into the fastest-growing segment in the publishing industry.

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