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How to Build Your Author Platform: A Simple Guide

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Struggling to establish your online presence and connect with your readers? 

Building a strong author platform can be the key to your success in today’s digital age.

And although it takes time and consistent effort, growing a platform and community around your writing is worth the trouble.

In this article, I’ll walk you through how to build your author platform step-by-step.

But before we dive into the nitty-gritty of building your author platform, let’s first understand what it is and why it’s crucial for your success as an author.

Your author platform is the presence you create (both online and off) to promote yourself and your work. It encompasses everything from your website to your social media profiles, email list, and other channels that you use to interact and engage with your ideal readers.

Why is it essential to have an author platform? Well, having a strong author platform can help you:

  • Connect with your audience and build a loyal following
  • Establish yourself as an authority in your niche
  • Increase your visibility and reach more readers
  • Sell more books and generate more revenue

So, how can you build a strong author platform? Let’s find out.

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The Future of Writing: How to Thrive as an Author in the Age of AI

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As an author, you know that the world of publishing is a wild ride – and it’s only getting wilder with the rise of AI. 

But you know what? 

This is actually the best time in history to be an author and build a powerful personal brand.

Let’s face it, with AI automating the writing and editing process, and more and more competition entering the market, it’s becoming a real challenge to stand out and get noticed. 

But here’s the thing: this is exactly why you need to step up your game and create a brand that sets you apart.

In this post, I’m going to dive deep into the impact of AI on the publishing industry, and more importantly, I’m going to show you how to build a brand that will help you reach new heights in your career as an author. 

Whether you’re a newbie just starting out, or you’re a seasoned pro looking to take things to the next level, this article is for you.

So buckle up, my friend. It’s time to turn your passion into a powerful brand that will set you apart, get you recognized, and help you grow your author business.

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Elevate Your Author Brand: How to Conduct a Thorough Platform & Brand Audit

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Your online presence and personal brand are crucial aspects of building a successful career.

Your website, social media accounts, content, and personal brand all contribute to your overall “author platform” and can make or break your ability to connect with readers, gain visibility, and sell books.

But how do you know if your author platform and brand strategy are working for you?

The answer? By conducting a thorough audit.

In this post, I’ll walk you through the process of conducting an author platform and brand audit – including a comprehensive checklist to help you evaluate where you are now (so you can get to where you want to be).

Note: If you’d like to work together to conduct a platform and brand audit for your author business, click here to get all the details.

Website Audit

The first step in conducting an author platform audit is to evaluate your website. Your website is the hub of your online presence, and it’s important that it accurately reflects your brand and provides a positive experience for your readers.

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Using Fanfiction to Build your Audience, Brand, and Platform

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fanfiction to build and grow your author brand

This is a guest post by writer and marketer, Hayley Zelda, on using fanfiction to build your audience, brand, and platform. She’s written on major writing platforms and worked with a number of self-published authors on marketing books to the YA audience.

Have you ever been so interested in an artist or musician that you searched to find like-minded people so that you could enjoy your idol’s works together?

Have you ever been so fascinated with a character or setting of a book or TV series that you wanted to create your own story inspired by them?

If so, welcome to the world of fandoms and fanfiction.    

What is a Fandom? 

Fandom is a term used to describe communities built around a shared enjoyment and fascination with an aspect of pop culture, such as books, musicians, celebrities, internet personalities, movies, or TV series.   

Fanfiction archive website FanFiction.net declared the Harry Potter fandom as number one in their list of the most popular fandoms online. In fact, according to the data they released, there are around 821,000 stories about the books and movie series. 

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Building Your Author Brand: The Most Common Mistakes Writers Make

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Building Your Author Brand_ The Most Common Mistakes Writers Make _ YourWriterPlatform.com

Branding plays a surprisingly important role in your author business.

Every time someone sees your name, lands on your website, reads your book or listens to you speak, you’re reinforcing what you want them to know about you and your work.

And whether you actively shape it or not, with every touchpoint or seemingly ‘insignificant’ interaction, your brand is being formed.

That’s why it’s critical to decide upfront what story you want to tell.

In this 3-part Author Branding Series we’ll:

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Authors with Platforms Sell Books.

It’s that simple.

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