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Building Your Author Brand: The Most Common Mistakes Writers Make

by Kimberley Grabas

Building Your Author Brand_ The Most Common Mistakes Writers Make _ YourWriterPlatform.com

Branding plays a surprisingly important role in your author business.

Every time someone sees your name, lands on your website, reads your book or listens to you speak, you’re reinforcing what you want them to know about you and your work.

Your author brand is the cornerstone of your writer platform and pivotal to the long-term success of your career as a writer.Click To Tweet

And whether you actively shape it or not, with every touchpoint or seemingly ‘insignificant’ interaction, your brand is being formed.

That’s why it’s critical to decide upfront what story you want to tell.

In this 3-part Author Branding Series we’ll:

  • Clarify what personal branding is, and why it’s essential to incorporate into your writing business if you want to stand out from the crowd.
  • In this post (post #2), we’ll cover the most common mistakes writers make when building their author brand.
  • And finally, in post three, we’ll focus on brand strategy and how you will connect your work and writing to the people who will be most inclined to read and appreciate it.
[Read more…]

Filed Under: Author & Book Branding, Blog Tagged With: author brand, author branding series, author platform, personal branding

Writing in Multiple Genres: How It Impacts Your Platform and Book Sales

by Kimberley Grabas

Today I’m going to answer one of the top questions I get asked: “I write in multiple genres (or hope to), how does this influence my platform and potential book sales?”

We’ll look at traditional vs. self-published authors, the impact on your author brand, your readers’ expectations and how genre-hopping ultimately plays out in terms of your writing career.

So, if you’re thinking of writing in multiple genres, watch the video below, and I’ll share exactly what you need to know.

[Read more…]

Filed Under: Author & Book Branding, Blog Tagged With: author brand, author platform, book sales, multiple genres

How to Confidently Plan and Execute a Successful Book Launch

by Kimberley Grabas

If done well, a book launch can create urgency, excitement, and unstoppable momentum for your book. It can also help you establish your brand, your message, and your presence on the web.

A launch will build your author business by increasing your email subscribers and social media followers. It will also expand your reach, your network, and may even present possible partnership opportunities with other authors, groups, and organizations.

Many authors struggle to find ways to promote and market their work, but your book itself is your marketing tool. You can use it to leverage multiple opportunities—like podcast and media interviews for example—especially during your launch.

And without question, a book launch is a celebration!

You deserve to highlight this amazing achievement. If you fail to reward yourself or acknowledge this significant milestone in your career as a writer it can be very disheartening. And remember, your enthusiasm for your new book is contagious—so it’s important to spread it around!

But here’s the thing, carefully preparing, timing, and executing just the right mix of launch activities to propel your new book out into the world is no simple task.

And although it may be difficult to nail down the exact return on investment you can expect to receive from your book launch, the real value is the attention you generate and the subsequent platform you build from your launch success.

[Read more…]

Filed Under: Blog, Launch Planning, Marketing & Promotion Tagged With: author brand, Book launch, book promotion, launch strategy

Build An Epic Visual Strategy for Your Author Brand

by Kimberley Grabas

The visual trend in marketing is inescapable.

Short attention spans combined with an unparalleled surge of information (and distraction) requires a medium that can convey a message, a story, your entire essence, all at once.

And if a picture is worth a thousand words…

A strong visual strategy is an essential part of developing a powerful and successful author brand.

The right visuals will help you communicate ideas that get remembered, boost interaction with your growing fanbase, help tell your brand story, and make it much easier for readers to like, share and respond to your work.

If you are not yet focusing on visual content in your book marketing and platform building strategy, it’s time to get started. 🙂

In this post, not only will you learn how to create essential brand graphics, but you will get key tips on how to implement them, the elements they should include to be effective, and the best places to get free and paid resources to enhance your visual strategy. [Read more…]

Filed Under: Author & Book Branding, Blog, Platform Building Tagged With: author brand, brand identity, visual strategy

The Writer’s Weekly Wrap-Up: Does Your Elevator Pitch Stand Out? (Issue #30)

by Kimberley Grabas

The Writer's Weekly Wrap-Up _ YourWriterPlatform.com

This post is part of a weekly series on YWP, aptly titled “The Writer’s Weekly Wrap-Up”.

Each Sunday, I will endeavour to provide you with a curated list of the best articles I have seen throughout the week that relate to building your platform.

The featured articles cover topics on book marketing and promotion, blogging, social media and self-publishing. (I may even throw in a few inspirational and fun posts, just so that it’s not all work and no play!)

Crafting the Perfect Elevator Pitch

“So, what’s your book about?”

Umm…

Distilling the essence of your book, your author brand, or even your freelance services down into just a few sentences has mentally defeated many a writer.

But, it’s inevitable–and desirable–that people will want to know (briefly) what your work is about, and why they should care.

To help you overcome the stuttering, rambling, discombobulated answer you may be currently giving to the above question, here are a few pointers for creating an elevator pitch that stands out:

Tip #1 Be Succinct

The beauty of having to create a brief, but compelling, elevator pitch is that it requires you to dig deep for the true essence of your book, your brand or your service. In order to concisely share it, you’ll first need to know it yourself. Think sentences, not paragraphs, and keep fine-tuning until you’re certain you’ve captured the heart of your work. [Read more…]

Filed Under: Blog, Tools & Resources Tagged With: author, author brand, author website, blog audience, blogging, book marketing, book promotion, marketing, platform, self-publishing, social media, Weekly Wrap-Up

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