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Using Fanfiction to Build your Audience, Brand, and Platform

by Kimberley Grabas

fanfiction to build and grow your author brand

This is a guest post by writer and marketer, Hayley Zelda, on using fanfiction to build your audience, brand, and platform. She’s written on major writing platforms and worked with a number of self-published authors on marketing books to the YA audience.


Have you ever been so interested in an artist or musician that you searched to find like-minded people so that you could enjoy your idol’s works together?

Have you ever been so fascinated with a character or setting of a book or TV series that you wanted to create your own story inspired by them?

If so, welcome to the world of fandoms and fanfiction.    

What is a Fandom? 

Fandom is a term used to describe communities built around a shared enjoyment and fascination with an aspect of pop culture, such as books, musicians, celebrities, internet personalities, movies, or TV series.   

Popular Fandoms

Fanfiction archive website FanFiction.net declared the Harry Potter fandom as number one in their list of the most popular fandoms online. In fact, according to the data they released, there are around 821,000 stories about the books and movie series. 

[Read more…]

Filed Under: Author & Book Branding, Blog, Platform Building Tagged With: author brand, author platform

Building Your Author Brand: The Most Common Mistakes Writers Make

by Kimberley Grabas

Building Your Author Brand_ The Most Common Mistakes Writers Make _ YourWriterPlatform.com

Branding plays a surprisingly important role in your author business.

Every time someone sees your name, lands on your website, reads your book or listens to you speak, you’re reinforcing what you want them to know about you and your work.

Your author brand is the cornerstone of your writer platform and pivotal to the long-term success of your career as a writer.Click To Tweet

And whether you actively shape it or not, with every touchpoint or seemingly ‘insignificant’ interaction, your brand is being formed.

That’s why it’s critical to decide upfront what story you want to tell.

In this 3-part Author Branding Series we’ll:

  • Clarify what personal branding is, and why it’s essential to incorporate into your writing business if you want to stand out from the crowd.
  • In this post (post #2), we’ll cover the most common mistakes writers make when building their author brand.
  • And finally, in post three, we’ll focus on brand strategy and how you will connect your work and writing to the people who will be most inclined to read and appreciate it.
[Read more…]

Filed Under: Author & Book Branding, Blog Tagged With: author brand, author branding series, author platform, personal branding

5 Completely Avoidable Author Website Mistakes That Cost You Fans (And Simple Ways to Fix Them)

by Kimberley Grabas

5 Completely Avoidable Author Website Mistakes That Cost You Fans (And Simple Ways to Fix Them) | YourWriterPlatform.com

Your author website is the cornerstone of your writer platform and media presence, and it’s the one piece of real estate online that you can (mostly) control. In this guest post, David Loy (Co-Founder and CEO of Leverage Creative Group) outlines 5 mistakes writers often make on their sites that undermine their ability to build an active and supportive community around their work. He also includes simple ways to fix these mistakes. Enjoy!

Let’s say you’ve just read an amazing book or watched a captivating speaker.

They’ve drawn you in, and you want to learn more about them.

So, with high hopes and anticipation of more great content, you go to their website. [Read more…]

Filed Under: Author Website, Blog, Platform Building Tagged With: author platform, author website, blog audience

Build Your Writer Platform: Create a Strategic Plan to Grow Your Writing Career

by Kimberley Grabas

Create a Strategic Plan to Grow Your Writing Career _ YourWriterPlatform.com

If you’ve been trying to build your writer platform, grow your author biz AND still find time to write (and failing miserably), make sure to read this entire post because I may have the answer…

I’ve spent over two years developing and testing Believe, Plan, Act: A Platform + Productivity Planner for Writers, spurred on by the frustration and overwhelm of writers just like you, struggling to gain traction and build a career around their work.

I knew there had to be a way to streamline the process, improve focus and efficiency and empower writers to take an active role in both the creative and business aspects of their writing career.

So I created a complete author business planning system, designed to specifically address the needs of writers, and to help you build the FOUNDATIONAL elements of your platform and author business – everything from clarifying your creative and career goals, to strategic marketing, launch planning, and developing your author brand. [Read more…]

Filed Under: Blog, Business of Writing, Platform Building Tagged With: author platform, book marketing, Platform + Productivity Planner, productivity, self-publishing, writer platform

Writing in Multiple Genres: How It Impacts Your Platform and Book Sales

by Kimberley Grabas

Today I’m going to answer one of the top questions I get asked: “I write in multiple genres (or hope to), how does this influence my platform and potential book sales?”

We’ll look at traditional vs. self-published authors, the impact on your author brand, your readers’ expectations and how genre-hopping ultimately plays out in terms of your writing career.

So, if you’re thinking of writing in multiple genres, watch the video below, and I’ll share exactly what you need to know.

[Read more…]

Filed Under: Author & Book Branding, Blog Tagged With: author brand, author platform, book sales, multiple genres

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