Your Writer Platform

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Deseed the Lemon: How Authors Can Elevate Their Brand One “Pip” at a Time

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How Authors Can Elevate Their Brand

Readers don’t just buy books. They buy into authors.

And your personal brand is one of your most powerful business assets.

Whether you write fiction, nonfiction, poetry, or practical guides, your audience wants to know the person behind the words. They want to feel connected, inspired, and invited into your world.

Kelly Lundberg’s book Deseed the Lemon: Elevate Your Personal Brand… One Pip at a Time offers a refreshing and highly practical metaphor for understanding and improving your personal brand.

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Build Your Author Platform: Creating a Strong Online Presence

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Welcome to the third installment of our blog post series, “The Balanced Author: Nurturing Both Your Business and Your Writing.”

In Part 1, we emphasized the importance of maintaining a writing routine, and in Part 2, we explored efficient author marketing.

Now, in Part 3, we’re diving into the world of building your author platform and crafting a robust online presence.

Strategies for Establishing and Maintaining an Author Platform

An author platform is your online presence and the collective sum of your brand, influence, and visibility as a writer.

Here are some valuable strategies for establishing and maintaining it:

1 // Define Your Brand

Your author brand is a crucial aspect of establishing a distinctive and memorable identity as a writer. It should reflect your unique voice, style, and the themes in your work.

Your brand serves as a representation of who you are as a creator and what readers can expect from your work.

When defining your brand, consider the following:

  • Unique voice: Your writing voice is like your literary fingerprint. It’s the specific way you express yourself through words and convey your ideas and experiences. Whether it’s witty, introspective, or anything in between, your voice should resonate with your intended audience.
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Master Your Marketing Without Relying on Social Media

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Marketing is an essential part of any business, and it is no different for authors. 

Writing a book is just the beginning of a long journey that requires detailed planning and a targeted marketing strategy to get it into the hands of readers. 

But with the challenging risk/reward ratio of social media and the somewhat unpredictable trends of both the industry and reader interests, it can be overwhelming and exhausting for authors to keep up. 

That’s why it’s essential to master your marketing without relying solely on social media or chasing fluctuating trends. 

In this article, we’ll explore some practical tips to help you create a sustainable and effective marketing plan for your author business.

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How to Build Your Author Platform: A Simple Guide

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Struggling to establish your online presence and connect with your readers? 

Building a strong author platform can be the key to your success in today’s digital age.

And although it takes time and consistent effort, growing a platform and community around your writing is worth the trouble.

In this article, I’ll walk you through how to build your author platform step-by-step.

But before we dive into the nitty-gritty of building your author platform, let’s first understand what it is and why it’s crucial for your success as an author.

Your author platform is the presence you create (both online and off) to promote yourself and your work. It encompasses everything from your website to your social media profiles, email list, and other channels that you use to interact and engage with your ideal readers.

Why is it essential to have an author platform? Well, having a strong author platform can help you:

  • Connect with your audience and build a loyal following
  • Establish yourself as an authority in your niche
  • Increase your visibility and reach more readers
  • Sell more books and generate more revenue

So, how can you build a strong author platform? Let’s find out.

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Elevate Your Author Brand: How to Conduct a Thorough Platform & Brand Audit

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Your online presence and personal brand are crucial aspects of building a successful career.

Your website, social media accounts, content, and personal brand all contribute to your overall “author platform” and can make or break your ability to connect with readers, gain visibility, and sell books.

But how do you know if your author platform and brand strategy are working for you?

The answer? By conducting a thorough audit.

In this post, I’ll walk you through the process of conducting an author platform and brand audit – including a comprehensive checklist to help you evaluate where you are now (so you can get to where you want to be).

Note: If you’d like to work together to conduct a platform and brand audit for your author business, click here to get all the details.

Website Audit

The first step in conducting an author platform audit is to evaluate your website. Your website is the hub of your online presence, and it’s important that it accurately reflects your brand and provides a positive experience for your readers.

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Authors with Platforms Sell Books.

It’s that simple.

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