Your Writer Platform

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Master Your Marketing Without Relying on Social Media

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Marketing is an essential part of any business, and it is no different for authors. 

Writing a book is just the beginning of a long journey that requires detailed planning and a targeted marketing strategy to get it into the hands of readers. 

But with the challenging risk/reward ratio of social media and the somewhat unpredictable trends of both the industry and reader interests, it can be overwhelming and exhausting for authors to keep up. 

That’s why it’s essential to master your marketing without relying solely on social media or chasing fluctuating trends. 

In this article, we’ll explore some practical tips to help you create a sustainable and effective marketing plan for your author business.

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How to Build Your Author Platform: A Simple Guide

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Struggling to establish your online presence and connect with your readers? 

Building a strong author platform can be the key to your success in today’s digital age.

And although it takes time and consistent effort, growing a platform and community around your writing is worth the trouble.

In this article, I’ll walk you through how to build your author platform step-by-step.

But before we dive into the nitty-gritty of building your author platform, let’s first understand what it is and why it’s crucial for your success as an author.

Your author platform is the presence you create (both online and off) to promote yourself and your work. It encompasses everything from your website to your social media profiles, email list, and other channels that you use to interact and engage with your ideal readers.

Why is it essential to have an author platform? Well, having a strong author platform can help you:

  • Connect with your audience and build a loyal following
  • Establish yourself as an authority in your niche
  • Increase your visibility and reach more readers
  • Sell more books and generate more revenue

So, how can you build a strong author platform? Let’s find out.

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Elevate Your Author Brand: How to Conduct a Thorough Platform & Brand Audit

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Your online presence and personal brand are crucial aspects of building a successful career.

Your website, social media accounts, content, and personal brand all contribute to your overall “author platform” and can make or break your ability to connect with readers, gain visibility, and sell books.

But how do you know if your author platform and brand strategy are working for you?

The answer? By conducting a thorough audit.

In this post, I’ll walk you through the process of conducting an author platform and brand audit – including a comprehensive checklist to help you evaluate where you are now (so you can get to where you want to be).

Note: If you’d like to work together to conduct a platform and brand audit for your author business, click here to get all the details.

Website Audit

The first step in conducting an author platform audit is to evaluate your website. Your website is the hub of your online presence, and it’s important that it accurately reflects your brand and provides a positive experience for your readers.

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8 Marketing Strategies for Self-Publishing Authors that Get Results

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In this post, guest author Helene Cue covers eight of the most effective marketing strategies for self-publishing authors to help you finally get some results and grow your writing career.

If you want to become a successful self-published author, you need to have both a talent for writing as well as some practical marketing skills. You must know (or must learn) how to present your books to your audience in a way that makes them sit up and take notice.

Got the writing talent, but lack a background in marketing? No worries! If you genuinely want to become self-published, you can quickly learn basic marketing strategies and start using them to promote your work and your author brand. 

Here are eight powerful marketing strategies you can start implementing today.

1 // Identify Your Ideal Reader 

If you want to promote your book effectively, start with a clear understanding of who your target audience is.

Identifying your ideal reader is an essential step in developing a marketing plan. How do you describe your readers? Who are they?

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The Best DIY Website Themes to Build your Writer Website

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The Best DIY Website Themes to Build Your Writer Website | YourWriterPlatform.com

This is a guest post by Georgie Peru, a Content Contributor for UKWebHostReview on the best DIY website themes to build your writer website. Please find her full bio at the bottom of this post.

More than ever, budding writers are searching for the best website themes to build their portfolio and author websites.

Website builders like Wix, Squarespace, and even CMS platforms like WordPress, are a great way for writers to build their own websites, without much or any coding knowledge.

DIY builders are appealing for many reasons: they’re easy to use, there’s plenty of templates and themes to work with, and most importantly, most website builders offer a free plan or are incredibly good value for money.

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