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8 Marketing Strategies for Self-Publishing Authors that Get Results

November 9, 2020 by Kimberley Grabas

In this post, guest author Helene Cue covers eight of the most effective marketing strategies for self-publishing authors to help you finally get some results and grow your writing career.

If you want to become a successful self-published author, you need to have both a talent for writing as well as some practical marketing skills. You must know (or must learn) how to present your books to your audience in a way that makes them sit up and take notice.

Got the writing talent, but lack a background in marketing? No worries! If you genuinely want to become self-published, you can quickly learn basic marketing strategies and start using them to promote your work and your author brand. 

Here are eight powerful marketing strategies you can start implementing today.

1 // Identify Your Ideal Reader 

If you want to promote your book effectively, start with a clear understanding of who your target audience is.

Identifying your ideal reader is an essential step in developing a marketing plan. How do you describe your readers? Who are they?

[Read more…]

Filed Under: Blog, Marketing & Promotion, Platform Building Tagged With: author website, guest posting, Ideal reader, social media

The Best DIY Website Themes to Build your Writer Website

September 8, 2020 by Kimberley Grabas

The Best DIY Website Themes to Build Your Writer Website | YourWriterPlatform.com

This is a guest post by Georgie Peru, a Content Contributor for UKWebHostReview on the best DIY website themes to build your writer website. Please find her full bio at the bottom of this post.

More than ever, budding writers are searching for the best website themes to build their portfolio and author websites.

Website builders like Wix, Squarespace, and even CMS platforms like WordPress, are a great way for writers to build their own websites, without much or any coding knowledge.

DIY builders are appealing for many reasons: they’re easy to use, there’s plenty of templates and themes to work with, and most importantly, most website builders offer a free plan or are incredibly good value for money.

[Read more…]

Filed Under: Author Website, Blog, Platform Building Tagged With: author website, Website Design, website themes, writer website

5 Completely Avoidable Author Website Mistakes That Cost You Fans (And Simple Ways to Fix Them)

December 12, 2018 by Kimberley Grabas

5 Completely Avoidable Author Website Mistakes That Cost You Fans (And Simple Ways to Fix Them) | YourWriterPlatform.com

Your author website is the cornerstone of your writer platform and media presence, and it’s the one piece of real estate online that you can (mostly) control. In this guest post, David Loy (Co-Founder and CEO of Leverage Creative Group) outlines 5 mistakes writers often make on their sites that undermine their ability to build an active and supportive community around their work. He also includes simple ways to fix these mistakes. Enjoy!

Let’s say you’ve just read an amazing book or watched a captivating speaker.

They’ve drawn you in, and you want to learn more about them.

So, with high hopes and anticipation of more great content, you go to their website. [Read more…]

Filed Under: Author Website, Blog, Platform Building Tagged With: author platform, author website, blog audience

How to Get Traffic to Your Author Website: 30+ Tips for Discouraged Writers

October 8, 2014 by Kimberley Grabas

How to Get Traffic to Your Author Website_ 30+ Tips for Discouraged Writers _ YourWriterPlatform.com

Sure is quiet out there.

I mean seriously, with a gabillion people online these days, wouldn’t a few even accidentally stumble across your website?

Isn’t it statistically impossible (or at least, improbable) that you should have so little traffic to this darn blog that you’ve spent hours coaxing into existence, one precious post at a time?

What? Offline rejection isn’t enough, now writers have to be rebuffed online, too?

😉

Don’t be discouraged, dear writer, help is on the way!

Building traffic can take time. It’s not always easy to find the people who are interested in your topic and receptive to your point of view, your voice and your style.

Plus, you also need to consider the “share-potential” of your audience. Do your readers have large followings on social networks like Twitter and Facebook? Or better, do they have their own blogs or websites?

Or does your audience (or potential audience) have small networks of the usual suspects: friends, family and a few peers?

Be careful when comparing your growth with the internet gurus. If your target audience isn’t bloggers, businesses or online entrepreneurs, the share-potential of your readers will be much lower – and your growth, therefore, may be much slower.

Consider changing your goal from quickly growing your traffic, to focusing on ensuring that the traffic you are attracting is right for your author blog. You want the traffic you funnel to your site to be targeted, invested and closely aligned with your way of thinking.

And the results you seek – increased book sales, a supportive community, authority and influence in your genre or niche – are not *necessarily* linked to high traffic numbers. [Read more…]

Filed Under: Author Website, Blog Tagged With: author website, blog posts, blog traffic, target audience

The Writer’s Weekly Wrap-Up: Does Your Elevator Pitch Stand Out? (Issue #30)

February 23, 2014 by Kimberley Grabas

The Writer's Weekly Wrap-Up _ YourWriterPlatform.com

This post is part of a weekly series on YWP, aptly titled “The Writer’s Weekly Wrap-Up”.

Each Sunday, I will endeavour to provide you with a curated list of the best articles I have seen throughout the week that relate to building your platform.

The featured articles cover topics on book marketing and promotion, blogging, social media and self-publishing. (I may even throw in a few inspirational and fun posts, just so that it’s not all work and no play!)

Crafting the Perfect Elevator Pitch

“So, what’s your book about?”

Umm…

Distilling the essence of your book, your author brand, or even your freelance services down into just a few sentences has mentally defeated many a writer.

But, it’s inevitable–and desirable–that people will want to know (briefly) what your work is about, and why they should care.

To help you overcome the stuttering, rambling, discombobulated answer you may be currently giving to the above question, here are a few pointers for creating an elevator pitch that stands out:

Tip #1 Be Succinct

The beauty of having to create a brief, but compelling, elevator pitch is that it requires you to dig deep for the true essence of your book, your brand or your service. In order to concisely share it, you’ll first need to know it yourself. Think sentences, not paragraphs, and keep fine-tuning until you’re certain you’ve captured the heart of your work. [Read more…]

Filed Under: Blog, Tools & Resources Tagged With: author, author brand, author website, blog audience, blogging, book marketing, book promotion, marketing, platform, self-publishing, social media, Weekly Wrap-Up

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