An author website has a lofty goal: it needs to not just be, but also needs to perform and respond.
No longer just a fancy, static, online business card, it is an author’s ‘homebase‘, a marketing and networking hub and a portal that allows communication to flow between an author and his or her readers.
Visiting an author’s website is one of the leading ways that book readers support and get to know their favourite authors better. The stronger the relationship, the more likely zealous advocates will spread the word about the author to friends, family and peers.
And website visits can translate directly into books sold.
Therefore, even if you are on social media or actively promoting your work offline, operating without a website is just silly. Why invest the time and energy in writing your book, getting it published and developing other marketing strategies only to be absent online? In today’s market, it is a huge drawback and a valuable promotional opportunity missed if your readers can’t easily locate you with a few quick key strokes.
The rub?
Learning how to design a website and incorporating the ‘must have elements’ requires some skills.
