If you’ve been following the Email List Building Series, you have learned why building your email list is so important, how to create a stellar opt-in “bribe” and how to set the whole thing up using an email marketing service like Aweber.

But here’s the question EVERYBODY is asking:

“What do I actually email my subscribers?”

Technology hurdles aside, this has got to be one of the biggest stumbling blocks preventing writers from creating an email list and developing their email marketing campaign.

And if you’re just starting out, write fiction or haven’t yet published, ‘what to email’ is an even bigger obstacle.

Overcoming the “I Have Nothing to Share” Barrier

What many writers struggling with this assume is that they have nothing relevant or meaningful to offer their readers.

There is no book to promote, no events or speaking engagements to flog, and–in the case of fiction writers–no central, non-fiction topic to teach.

But the root of the problem isn’t really having nothing important to share.

The real problem is not knowing who you are trying to share it with.

I’ve discussed how important it is to know whose attention you are trying to get earlier in this series, as well as wrote about it here and here.

But because it’s a critical concept to understand in order to answer the question, “What do I send to my subscribers?”, I am reinforcing the point yet again:

It is extremely difficult to determine what to communicate when you haven’t first taken the time to fully identify who you are trying to communicate with. (Click to Tweet this idea) [Read more…]