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Email List Building Series (Part 4): Finally! Ideas and Tips on What to Send to Your Subscribers

July 1, 2014 by Kimberley Grabas

Email List Building Series (Part 4)_ Finally! Ideas + Tips on What to Send to Your Subscribers _ YourWriterPlatform

If you’ve been following the Email List Building Series, you have learned why building your email list is so important, how to create a stellar opt-in “bribe” and how to set the whole thing up using an email marketing service like Aweber.

But here’s the question EVERYBODY is asking:

“What do I actually email my subscribers?”

Technology hurdles aside, this has got to be one of the biggest stumbling blocks preventing writers from creating an email list and developing their email marketing campaign.

And if you’re just starting out, write fiction or haven’t yet published, ‘what to email’ is an even bigger obstacle.

Overcoming the “I Have Nothing to Share” Barrier

What many writers struggling with this assume is that they have nothing relevant or meaningful to offer their readers.

There is no book to promote, no events or speaking engagements to flog, and–in the case of fiction writers–no central, non-fiction topic to teach.

But the root of the problem isn’t really having nothing important to share.

The real problem is not knowing who you are trying to share it with.

I’ve discussed how important it is to know whose attention you are trying to get earlier in this series, as well as wrote about it here and here.

But because it’s a critical concept to understand in order to answer the question, “What do I send to my subscribers?”, I am reinforcing the point yet again:

It is extremely difficult to determine what to communicate when you haven’t first taken the time to fully identify who you are trying to communicate with. (Click to Tweet this idea) [Read more…]

Filed Under: Blog, Email List Tagged With: autoresponder, Aweber, email list, email list building series, email marketing service, email subscribers

Email List Building Series (Part 3): The Set Up, Start to Finish

May 16, 2014 by Kimberley Grabas

To quote best-selling American author, web TV host, and personal development trainer, Marie Forleo:

“Insight without action is useless.”

Understanding the need and the benefits of developing a targeted and responsive email list is important, but taking the steps to actually implement what you’ve learned, is essential.

And this is where most people get tripped up.

Because between theory and application, there is often a chasm of indecision, fear and even plain old procrastination.

So to eliminate this gap, this post will hammer out the exact steps you need to take to set up your email list and start collecting email addresses on your website.

You’ll not only know how to create–and where to place–your web forms, but have a collection of tools that will help make the task much easier.

Oh, and I’ll also be giving one of these tools away for free… 🙂

So please don’t just read this post. Take action! This is your “no-fluff” cheat sheet for getting your email list set up TODAY.

Ready? Let’s go.

(If you’ve missed them, make sure you check out Part 1 and Part 2 of the Email List Building Series.)

Getting Started

There can be a lot of moving parts to creating your first email list, so it’s important to get a clear understanding of both the behind-the-scenes process, as well as the experience from your new subscriber’s perspective. [Read more…]

Filed Under: Blog, Email List Tagged With: Aweber, email, email list building series, email set up, list building, plugins

The Writer’s Guide to Building an Email List

March 5, 2013 by Kimberley Grabas

The Writer's Guide to Building an Email List _ YourWriterPlatform.com

Ahh, the ‘List’.

As a writer, building your email subscriber list may not (yet) have become paramount in your quest for an engaged audience.

Setting up and tweaking your blog, learning the intricate language of Twitter and ensuring your brand is hallmarked for longevity has, thus far, consumed every moment of your free time, right?

But if you spend any time online, and particularly within the marketing community, you will hear this important proverb ad nauseam:

The money is in the list.

The reason?

Building an email subscriber list is one of the best ways to ensure the long term success of your business.

How Does This Apply to You?

Building an email list is arguably the most important element to building a following and getting your message heard. It is the most direct and cost effective way to communicate and engage with your fans and subscribers on a personal level. The bigger your list, the bigger your online marketing asset–and the more interested publishers are.

[Read more…]

Filed Under: Blog, Email List Tagged With: Aweber, email list, email marketing, email marketing service, email set up, email subscribers

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