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To Blog Or Not To Blog: Is It Really Necessary?

December 1, 2013 by Kimberley Grabas

To Blog or Not To Blog_ Is It Really Necessary_ _ YourWriterPlatform.com

“There are millions of blogs out there.

What’s the point of adding another to the mix?

What are the chances that my blog will stand out from the hordes of others competing for the limited attention of readers?”

Sound familiar?

Many writers feel this way, but is it a sound argument?

Go ahead and change “blog” to “book” and re-read the above three sentences.

Uh-oh. See what happened there? You’ve just argued yourself out of a career in writing. 😉

So, let’s assume that if you feel your book has a chance of standing out, despite all those that came before, then so does your blog.

But the bigger question that I think writers are really asking is this: will the results I receive from a blog be worth the time I put into it?

Many articles have been written–with proponents on both sides of the issue–as to whether blogging is a necessary and effective tool for authors wanting to “get known” and sell more books.

In some cases, people share what has worked (or not worked) for them and then attempt to extrapolate that as a general rule for all authors (or all fiction authors, or all new authors, etc.).

In other cases, writers are told to blog “for the love of it”.

And if you hate it, stop. [Read more…]

Filed Under: Blog, Blogging Tagged With: blog, blog audience, blog commenting, blogging

The Highly Underrated Gravatar – Why You Need One and How to Get It

October 24, 2013 by Kimberley Grabas

The Highly Underrated Gravatar - Why You Need One and How to Get It | Your Writer Platform

Setting up your online presence can be an onerous task.

There is a long list of to-do’s between setting up your website, optimizing your social media outposts and creating compelling content that not only resonates with your current readers but draws new visitors to your site.

And typically, the most significant movements forward come from concentrating on the big stuff and avoiding just-one-more-little-tweak syndrome.

When first starting out, most of us are overly susceptible to this condition because we don’t have a hierarchy of importance for tasks – we don’t have enough experience to determine what is critical for building momentum, and what are simply time-wasters.

What makes it even tougher?

Occasionally it is a small thing that can end up making a powerful difference in your ability to stand out, get noticed and build your author brand.

Here is one of those super-effective small things: your Gravatar.

What is a Gravatar?

As you’ve been busily commenting away on influential sites in your genre or niche (you have been implementing a comment strategy, right?), I’m sure you’ve noticed the small images that accompany people’s comments or discussions on the various sites.

These images are called Gravatars, which stands for ‘globally recognized avatars’.

A Gravatar allows blogs, sites and forums to use an avatar (an image, icon or graphic that represents you or your brand online) that you only have to set up once, rather than having to upload an image each time you comment. [Read more…]

Filed Under: Author & Book Branding, Blog Tagged With: author brand, blog commenting, Gravatar, platform

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