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How to Launch a Book With No Platform: Your Lean Launch Plan

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Having a solid platform and network in place before you launch your book gives you and your book a powerful advantage. 

Having a ready-made fan base will significantly increase the odds that your book launch will be successful—and that the goals you’ve set for yourself and your book will be reached or surpassed. 

Yet, despite this, many authors find themselves with the launch of their book imminent, and no platform or community in sight. 

With a book in hand (or nearly so), and no time for the long-term, slow-and-steady platform-building approach, what’s a panicked author to do? 

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How to Confidently Plan and Execute a Successful Book Launch

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If done well, a book launch can create urgency, excitement, and unstoppable momentum for your book. It can also help you establish your brand, your message, and your presence on the web.

A launch will build your author business by increasing your email subscribers and social media followers. It will also expand your reach, your network, and may even present possible partnership opportunities with other authors, groups, and organizations.

Many authors struggle to find ways to promote and market their work, but your book itself is your marketing tool. You can use it to leverage multiple opportunities—like podcast and media interviews for example—especially during your launch.

And without question, a book launch is a celebration!

You deserve to highlight this amazing achievement. If you fail to reward yourself or acknowledge this significant milestone in your career as a writer it can be very disheartening. And remember, your enthusiasm for your new book is contagious—so it’s important to spread it around!

But here’s the thing, carefully preparing, timing, and executing just the right mix of launch activities to propel your new book out into the world is no simple task.

And although it may be difficult to nail down the exact return on investment you can expect to receive from your book launch, the real value is the attention you generate and the subsequent platform you build from your launch success.

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You Just Launched a Book. Now What?

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You Just Launched a Book. Now What_ YourWriterPlatform.com

With the final post in this three-part series, Ben De Rienzo and the Booklaunch.io Team dive into the murky waters of the “post-launch” phase of your book launch plan, clarifying what you can do to keep the momentum rolling. 

Launching your book is an exciting experience.

You’ve been working hard for months, possibly years, in the lead up to this moment. Your manuscript has been edited several times. Your promotional opportunities have been lined up. Your book launch page has been created. And your marketplace listings are ready.

Then the big day comes. Bam!—your book is out into the world. Now what?

Recent trends show that successful authors don’t stop their effort at launch day. In some cases, authors increase their level of effort post-launch.

Why?

Because momentum is everything when it comes to fueling book sales and growing an author career.

A big launch day does provide the main thrust to get your book off the launch pad. However, without additional “rocket boosters”, your book (and career) may not climb as high as you hope.

Keep your book, platform, and career soaring ever-higher with the following tried-and-true strategies.

1. Keep Your Promises

Chances are you made a number of promises to your readers during the pre-launch phase of your book project. Maybe you offered bundle options, each with several bonuses. For instance, perhaps you promised to hold a private web-based Q&A with readers who purchased at least five copies. Follow through on that pledge. Organize and execute your online Q&A when you said you would. [Read more…]

The 9 Must-Haves for a High-Performing Book Launch Page

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The 9 Must-Haves for a High-Performing Book Launch Page _ YourWriterPlatform.com

Back with the second installment in this three part series on book launch pages, Ben De Rienzo and the Booklaunch.io team outline the key ingredients to make your book page sizzle!

Book launch pages are all the rage these days among authors, and for good reason—they capture reader attention and catapult book sales.

Jason SurfrApp launched his most recent book with a crazy-awesome book launch page. As of this writing, his book has a near perfect 5.0 star Amazon review average across almost 100 reviews. Wow!

All book launch pages have different creative angles, but all share a similar DNA. If you want to harness the power of a book launch page, then yours needs to have the following elements.

Add these to your page and your book will be positioned for success.

1. The Captivating Book Cover

If you don’t have a captivating book cover image, you need one. Once it’s created, you need to feature it at the very top of your book launch page. By doing so, you make a great first impression with your prospective reader. The captivating cover affirms that you are a professional author who has put quality time and care into creating your book. And it sets the tone for the rest of the book launch page.

2. The Irresistible Headline

Add an attention-grabbing headline somewhere near your featured cover image. Craft this headline to not only command attention but to also convey the value of your book. Impress the reader with what your book promises to do for them. That promise could be to solve some pressing problem. It could be to entertain them with an amazing story. It could be to challenge their thinking in a way that will stimulate personal or professional growth. [Read more…]

Want to Launch Your Book With a Bang? Then You Need This.

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Want to Launch your Book With a Bang_ Then You Need This _ YourWriterPlatform.com

Want to start marketing your book in less than 10 minutes? I’ve asked Ben De Rienzo, co-founder and designer at Booklaunch.io, to share his expert tips and insights on how writers can use this one simple tool to build buzz and drive their book sales–and it can be set up in minutes. Want to know what it is? Keep reading!

You’ve worked hard for months—even years—on a fantastic book to share with the world.

Tons of time, energy, affection, and other bits of yourself are invested in this wonderful creation, and now is the time to put it out into the world.

The moment tingles with excitement, anxiety, and more than a few doubts. But you’re resolved to go through with it—to launch your book! Which begs the question:

How do you position your book launch to be as successful as possible?

This question is a recent obsession among authors.

From bestselling authors like Tim Ferriss to upstart authors like Pat Flynn, more and more professional authors are treating their book launches as big, celebratory events.

The logic is simple: attract as much word-of-mouth buzz to your book launch as possible to spark momentum. A groundswell of initial momentum drives a flood of initial sales. This flood begets more buzz and more sales. It’s a virtuous cycle.

But to walk in the footsteps of these successful authors, you’ll need one key asset: a professional book landing page.

The best landing pages feature attractive book covers, engaging book trailer videos, personal info about the authors, positive blurbs from other readers and authority figures, and more.
[Read more…]

Authors with Platforms Sell Books.

It’s that simple.

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