Having a solid platform and network in place before you launch your book gives you and your book a powerful advantage.
Having a ready-made fan base will significantly increase the odds that your book launch will be successful—and that the goals you’ve set for yourself and your book will be reached or surpassed.
Yet, despite this, many authors find themselves with the launch of their book imminent, and no platform or community in sight.
With a book in hand (or nearly so), and no time for the long-term, slow-and-steady platform-building approach, what’s a panicked author to do?[Read more…]