This post is part of a weekly series on YWP, aptly titled “The Writer’s Weekly Wrap-Up”.

Each Sunday, I will endeavour to provide you with a curated list of the best articles I have seen throughout the week that relate to building your platform.

The featured articles cover topics on book marketing and promotion, blogging, social media and self-publishing. (I may even throw in a few inspirational and fun posts, just so that it’s not all work and no play!)

Prime Podcasts

Moving from the ‘early adopter’ crowd to more mainstream listeners, podcasting is fast becoming an indispensable tool for many content producers.

And it’s easy to see why.

With the tremendous popularity of smart phones and other mobile devices, podcast audiences have begun to grow significantly.

You can download a podcast episode at anytime, on any device and listen to it anywhere: on your daily commute, while working out, or–my personal favourite–while walking the dog!

For those of you who have desperately asked, “How can I learn all this marketing stuff, and still find time to write?”

Podcasts just may be the answer. [Read more…]