Your Writer Platform

Build your platform. Engage your fans. Sell more books.

Maximize Reader Engagement with Powerful Content Marketing Techniques

by Leave a Comment

In today’s fast-paced digital world, where attention is scarce and competition is fierce, authors face a unique challenge. 

It’s no longer enough to be a talented writer; authors must also become savvy content marketers to succeed in the ever-evolving book marketing landscape. 

You’ve poured your heart and soul into crafting a brilliant book, but how do you ensure that it reaches the right audience? 

How do you captivate readers and keep them coming back for more? 

The answer lies – at least in part – in the power of content marketing techniques. 

By mastering these strategies, you can transform your author brand into a captivating force that not only grabs readers’ attention but also boosts your visibility and reach.

In this article, I’ll guide you through the art of content marketing and show you how to use specific techniques to light a fire under your author brand to spark maximum reader engagement. 

[Read more…]

7 Common Mistakes That Keep Most Authors Stuck & Struggling

by

7 common mistakes that keep most authors stuck & struggling

Writing and publishing a book is a dream for many authors.

It allows them to share their knowledge, experiences, and stories with a wider audience. 

However, the self-publishing industry can be challenging, and many authors find themselves stuck and struggling to achieve success. 

In this article, we will explore seven common mistakes that hinder authors’ progress and provide valuable insights to overcome them. 

By understanding and addressing these mistakes, aspiring authors can enhance their chances of success in the self-publishing world.

Mistake #1: Neglecting to Define Your Target Audience

One of the crucial elements of successful book publishing is identifying and understanding your target audience. 

Neglecting this step can lead to a whole host of problems, including a lack of direction, unfocused content, and marketing overwhelm.

It’s essential for you to recognize the significance of defining your target audience early on. 

[Read more…]

How to Build Brand Awareness Through YouTube Videos (for Authors)

by

Brand awareness refers to people’s ability to recognize you and your creative work. It is the very first step in your marketing funnel. Brand awareness also helps you achieve your goals as an author by expanding your target audience, building brand affinity, and improving brand identity. In this guest post, Andre Oentoro simplifies the process of using YouTube videos to grow awareness for your author brand and business.

Brand awareness is very important for any author because it not only entices readers to buy your book but also keeps them coming back for more.

People are more likely to buy goods or use services from a business that they trust and as an author, your ‘business’ is no exception.

Your brand – how people perceive you and your creative work – is one of the first things that will draw readers in when they are searching for a solution to a problem they have or to fulfill an experience they desire.

In addition, if their experience with your brand is enjoyable, they are more likely to tell other people about your work which helps spread the word, further increasing your visibility and reach.

So, how can you build your brand awareness, and what is the best platform?

According to this post by Ahrefs.com, YouTube is the most visited website in the past few years. It is also the second-largest search engine, proving that people are crazy about video content.

[Read more…]

How to Launch a Book With No Platform: Your Lean Launch Plan

by

Having a solid platform and network in place before you launch your book gives you and your book a powerful advantage. 

Having a ready-made fan base will significantly increase the odds that your book launch will be successful—and that the goals you’ve set for yourself and your book will be reached or surpassed. 

Yet, despite this, many authors find themselves with the launch of their book imminent, and no platform or community in sight. 

With a book in hand (or nearly so), and no time for the long-term, slow-and-steady platform-building approach, what’s a panicked author to do? 

[Read more…]

Why Every Author Needs a Book Sales Funnel and How to Get Started Today

by

author sales funnel

A book sales funnel is a series of steps carefully designed to guide readers toward your book, your brand, and ultimately toward making the decision to purchase from you. In this guest post, bestselling author and co-founder of BookAds.co, Brian Berni, shares his insights on why book sales funnels are a critical component to growing your book sales (while still allowing time to write).

Most writers got into the game to write, not spend every waking hour of the day promoting their books. 

However, there is a way to sell more books, reach new readers, and build your audience, all while giving you more time to write. 

It’s through building a book sales funnel.

Ultimately, the goal of a book sales funnel is to bring new readers into your world. A solid book sales funnel will help you get reader email addresses, so you can stay in touch, build a connection, and sell more books with ease.

Below you’ll learn how book funnels can help your author career, and the steps you can take to build a funnel today.

Why You Need a Book Sales Funnel

Imagine spending hours pouring over your new book. You’ve done rounds of editing, have the cover designed, book copy all finished up, now it’s time to launch your book to the world. 

[Read more…]

Authors with Platforms Sell Books.

It’s that simple.

Get on the Insiders List to receive the free Quick Start Guide to Building Your Writer Platform, exclusive content via email, and instant access to a growing library of downloadable resources.