If done well, a book launch can create urgency, excitement, and unstoppable momentum for your book. It can also help you establish your brand, your message, and presence on the web.

A launch will build your author business by increasing your email subscribers and social media followers. It will also expand your reach, your network, and may even present possible partnership opportunities with other authors, groups, and organizations.

Many authors struggle to find ways to promote and market their work, but your book itself is your marketing tool. You can use it to leverage multiple opportunities—like podcast and media interviews for example—especially during your launch.

And without question, a book launch is a celebration!

You deserve to highlight this amazing achievement. If you fail to reward yourself or acknowledge this significant milestone in your career as a writer it can be very disheartening. And remember, your enthusiasm for your new book is contagious—so it’s important to spread it around!

But here’s the thing, carefully preparing, timing, and executing just the right mix of launch activities to propel your new book out into the world is no simple task.

And although it may be difficult to nail down the exact return on investment you can expect to receive from your book launch, the real value is the attention you generate and the subsequent platform you build from your launch success. [Read more…]