If there was one thing you could do that would multiply your reach and help you build deeper relationships with people who are already interested in your message and your work–would you do it?
What if that one thing required no tricks, no SEO, no fancy design skills and no algorithms to decipher?
And if building that same one thing over time lead to significantly increased sales of your books or services–
would it be worth doing?
Building a targeted and invested email list of subscribers is hands down one of THE most important things you can do to ensure the long term growth of your writing career.
If I could only take one thing with me on a deserted (platform building) island, it would be my email list.
Because no matter how important blogging, social media, publicity and other forms of outreach are for getting your work in front of the right eyeballs, your email list is the only thing–if nurtured–that will allow you to directly and personally communicate with your readers on an ongoing basis.
For those of you who are not convinced that it’s worth the trouble (or you’re just unsure where to start) I have created a series of posts that will address the why, the how and the what of list building for writers. [Read more…]