Marketing is an essential part of any business, and it is no different for authors. 

Writing a book is just the beginning of a long journey that requires detailed planning and a targeted marketing strategy to get it into the hands of readers. 

But with the challenging risk/reward ratio of social media and the somewhat unpredictable trends of both the industry and reader interests, it can be overwhelming and exhausting for authors to keep up. 

That’s why it’s essential to master your marketing without relying solely on social media or chasing fluctuating trends. 

In this article, we’ll explore some practical tips to help you create a sustainable and effective marketing plan for your author business.

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