Images and graphics are an incredibly important tool for capturing your audience’s interest.

Like multi-pixel eye-candy for your readers.

In fact, images rank right up there with your post’s headline for creating impact, grabbing attention and enticing your reader into giving your article a chance when the competition is fierce.

Add to that the growth of social media platforms like Facebook, Tumblr, Instagram and Pinterest–and the increased ease with which we can take, alter, upload and share images–and it’s impossible to avoid this new age of visual fascination.

For many writers, this may be alien territory, but since the importance of images in today’s world can not be denied–or ignored–finding simple but effective ways to source, edit and incorporate images into your platform building is essential.

Strengthen Your Content with Images

Often, seconds are all you have to make your content stand out, grab your reader’s attention and effectively convey your message.

A great photo can do most of the work for you, so it’s important to spend a little extra time to craft a visually stimulating experience that not only attracts, but engages your audience.

Adding graphical elements to your article can help highlight key points, illustrate a concept or even trigger an emotional reaction from your reader.

Remember, even the most avid book lover will tend to scan and skim online, so photos can also help to break up large, intimidating walls of text and add visual interest and aesthetic appeal to your online content.

Concerned as to how you can pull off the ‘visual storytelling’ that plays a major part in your author branding and your presence online and off? [Read more…]