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Master Your Marketing Without Relying on Social Media

by Kimberley Grabas 1 Comment

Marketing is an essential part of any business, and it is no different for authors. 

Writing a book is just the beginning of a long journey that requires detailed planning and a targeted marketing strategy to get it into the hands of readers. 

But with the challenging risk/reward ratio of social media and the somewhat unpredictable trends of both the industry and reader interests, it can be overwhelming and exhausting for authors to keep up. 

That’s why it’s essential to master your marketing without relying solely on social media or chasing fluctuating trends. 

In this article, we’ll explore some practical tips to help you create a sustainable and effective marketing plan for your author business.

[Read more…]

Filed Under: Author Website, Blog, Content Marketing, Email Marketing, Marketing & Promotion Tagged With: author brand, author website, content marketing, email list, paid advertising, target audience

How to Build Your Author Platform: A Simple Guide

by Kimberley Grabas

Struggling to establish your online presence and connect with your readers? 

Building a strong author platform can be the key to your success in today’s digital age.

And although it takes time and consistent effort, growing a platform and community around your writing is worth the trouble.

In this article, I’ll walk you through how to build your author platform step-by-step.

But before we dive into the nitty-gritty of building your author platform, let’s first understand what it is and why it’s crucial for your success as an author.

Your author platform is the presence you create (both online and off) to promote yourself and your work. It encompasses everything from your website to your social media profiles, email list, and other channels that you use to interact and engage with your ideal readers.

Why is it essential to have an author platform? Well, having a strong author platform can help you:

  • Connect with your audience and build a loyal following
  • Establish yourself as an authority in your niche
  • Increase your visibility and reach more readers
  • Sell more books and generate more revenue

So, how can you build a strong author platform? Let’s find out.

[Read more…]

Filed Under: Author Business, Blog, Business of Writing, Platform Building Tagged With: author brand, author platform, author website, email list, social media

Email List Building: 9 Clever Ways to Seriously Grow Your List (for Authors)

by Kimberley Grabas

9 Clever Ways to Seriously Grow Your Email List for Authors | YourWriterPlatform.com

 

You get it. You’ve heard list building is important because it will help grow your connection with your readers, boost your visibility and reach, and help to grow your book sales. 

But what do you do when you KNOW you need an email list, but you just CAN’T figure out how to get subscribers?

Well, I’ve created a video to solve this problem, outlining actionable ways to grow your email list, fast – and without spinning your wheels.

I outline a simple list building formula, and break down each component to show you that it’s not just list growth, but list performance that is the key to powerful tribe building.

Only by creating an experience for your audience and fans that consistently meets or exceeds their expectations, can you establish the foundation for an impassioned and supportive community to develop around your work.

We’ll take a look at 9 practical techniques that both fiction AND nonfiction authors can implement today: [Read more…]

Filed Under: Blog, Email List, Platform Building Tagged With: audience building, email list, email marketing

Why Email Matters to Writers and 3 Tactics You Can Apply Today

by Kimberley Grabas

Why Email Matters to Writers and 3 Tactics You Can Apply Today _ YourWriterPlatform.com

Looking for a simple, yet effective way to grow your audience and build an interactive community around your work? Love it if there was a way to do it for free? Say no more! I’ve asked guest author, Tyler Vawser to walk us through the “what” and the “how” of SUMOME – a technophobe-friendly set of tools to help build your website traffic and community. 

Over to Tyler…

****

Would you rather…

a) struggle to get the attention of one book buyer at a time?

OR

b) create a mechanism that gathers together fans of your work AND allows you to contact them directly about this and every book you write?

If you’re leaning toward option b), then you’re in luck!

Today, I want to show you how building an email list (the “mechanism”) can help you sell more books today and many more books in the future.

We’ll cover:

1) Why email is especially valuable to writers and authors;

2) Three tactics you should be using;

3) A set of free tools you can use to start growing your email list (I’ll show you EXACTLY how to set each one up).

(Kimberley has an amazing series of posts about the importance of email lists, along with additional list building strategies. If you haven’t already, I encourage you to check out her series here.)

#1 Why Email Is Especially Valuable to Writers and Authors

When you are starting out on your website it is easy to be consumed with “Traffic.” You want hundreds of readers to visit, comment and share what you’re writing. And it’s extremely discouraging if you build it…and…they don’t come. [Read more…]

Filed Under: Blog, Email List Tagged With: email list, list building

Email List Building Series (Part 5): Strategies to Grow Your List, Your Reach and Your Sales

by Kimberley Grabas

Email List Building Series (Part 5)_ Strategies to Grow Your List, Your Reach + Your Sales _ YourWriterPlatform (1)

We’ve come to the final post in the Email List Building Series, where we’ll up our game and delve into some of the more advanced list building techniques.

But before we do, let’s take a look at what we’ve accomplished so far:

In Part 1, The Power of an Email List (And Why It’s a Must), we discussed why building a targeted and invested email list of subscribers is hands down one of THE most important things you can do to ensure the long term growth of your writing career.

We pitted email vs. social media (email with the win!), and outlined the huge advantage of building your email list early.

And we discovered how creating meaningful relationships and sharing valued content with your subscribers builds trust and increases your influence – allowing you to create an army of book buyers and promoters.

In Part 2, Create a Sign Up Incentive That Knocks Their Socks Off, we looked at the psychology behind the right freebie, and if “bribing” people to sign up affected the quality of subscribers.

We recognized the need to know and understand as much as possible about the people we are trying to reach in order to design an opt-in that delivers.

And to get the creative juices flowing, I shared a monster list of incentive ideas for writers, as well as the tools needed to create and promote your shiny new opt-in incentive.

In Part 3, The Set Up, Start to Finish, I walked you step-by-step through the entire email list creation process using Aweber (an email marketing service).

I included a free PDF download of the flow from sign up to follow up message, as well as cautioned you about the importance of being legally compliant when obtaining email addresses from your subscribers. [Read more…]

Filed Under: Blog, Email List Tagged With: email list, email list building series

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