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Advertising Your Books on Facebook & Instagram: 5 Actionable Tips for Authors

August 10, 2018 by Kimberley Grabas

Advertising Your Books on Facebook & Instagram_ 5 Actionable Tips for Authors _ YourWriterPlatform.com

If you’re interested in ways to manage your Facebook ads more efficiently, you’re in luck. The following post is by Ricardo Fayet, one of the founders of Reedsy* (a network of world-class publishing professionals that provide authors access to a diverse roster of talented editors, designers, marketers, and ghostwriters). Ricardo walks us through five key ways to implement Facebook and Instagram ads that get results.

(Note: Links marked with as asterisk denote affiliate links, which means that your choice to buy the service or product will result in a commission for Your Writer Platform  – at no extra cost to you. For more information, click here.)

While Facebook ads for authors are becoming increasingly competitive as more and more independent authors make use of them (and target the same audiences), they are still one of the best avenues to market a book.

Since Facebook has data about pretty much anyone out there, their advertising platform makes it easy for any author — no matter how niche their books are — to find their audience and serve ads to their readers directly in their Facebook or Instagram feeds. More importantly, ads are relatively cheap to test: you can get started with $5 a day and see results.

The only issue is, Facebook’s Ad Manager has become quite a complex interface, which changes almost every month as Facebook rolls out new features and possibilities. While these are generally a good thing for experienced advertisers, they make the learning curve even steeper for authors looking to get in the game.

In this post, I’ll help you cut some steps in the learning curve by giving you five actionable tips you can implement right away — whether that’s to improve the results of your existing campaigns, or to set up your first one! [Read more…]

Filed Under: Blog, Social Media Tagged With: Ads, Advertising, Facebook, Instagram, social media

How to Create a Custom Facebook Cover Image That Gets Noticed (Without Spending a Dime)

September 14, 2013 by Kimberley Grabas

Facebook cover image post graphicCan’t afford a designer, but have Facebook cover image envy?

Do you want to have an amazing cover photo that attracts new readers as well as keeps your current fans coming back for more?

Well you’re in luck!

As of July 1st, 2013, Facebook has relaxed their guidelines somewhat, allowing you to add more than just the ‘20% text maximum’ to your image, as well as any other info you think may entice your fans to stick around.

Add to that the option to use the free online photo editing software site known as PicMonkey, and we’re in Facebook-cover-image-making business!

Tips for Making the Most of Your Facebook Cover Image

Before we jump into the ‘how-to’ of crafting your cover image, let’s check out a few pointers for making a Timeline cover photo really stand out:

1. Branding

The colors, mood and tone that you use on your website and other promotional materials should also be echoed in your cover image.

Remember, everything that you choose to reflect your brand is woven throughout your author platform and reinforces the image you wish to represent. So take special care in choosing images that support the vibe or feel you wish for your readers to experience when visiting. [Read more…]

Filed Under: Blog, Social Media Tagged With: Facebook, Facebook cover image, photo, PicMonkey, video

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