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The Writer’s Weekly Wrap-Up (Issue #27)

by Kimberley Grabas

The Writer's Weekly Wrap-Up #28 _ YourWriterPlatform.com

This post is part of a weekly series on YWP, aptly titled “The Writer’s Weekly Wrap-Up”.

Each Sunday, I will endeavour to provide you with a curated list of the best articles I have seen throughout the week that relate to building your platform.

The featured articles cover topics on book marketing and promotion, blogging, social media and self-publishing. (I may even throw in a few inspirational and fun posts, just so that it’s not all work and no play!)

A Picture is Worth a Thousand “Likes”

Image based content is becoming more and more relevant in driving social media engagement.

Photos, infographics, image quotes and other forms of graphics often receive significantly more interaction than their text-based counterparts.

And, whether you are active on Facebook, Twitter, Instagram, Google+ or Pinterest (or all of the above), the skillful use of images can give you an edge when it comes to capturing the attention of your audience.

To benefit from this trend, consider doing the following:

  • Share excerpts or quotes from your book, speaking engagements or reviews.
  • Create throat-grabbing blog post images, helpful infographics or fun collages.
  • Design image quotes that are entertaining, inspirational or even a series of quick tips.

Use your creativity (or get inspired by somebody else’s) and start developing some truly share-worthy images for your social media accounts. [Read more…]

Filed Under: Blog, Tools & Resources Tagged With: blogging, book marketing, book promotion, fiction writers, guest post, how-to, marketing, platform, self-publishing, social media, Weekly Wrap-Up

The Writer’s Weekly Wrap-Up (Issue #26)

by Kimberley Grabas

The Writer's Weekly Wrap-Up (Issue #26) | www.YourWriterPlatform.comThis post is part of a weekly series on YWP, aptly titled “The Writer’s Weekly Wrap-Up”.

Each Sunday, I will endeavour to provide you with a curated list of the best articles I have seen throughout the week that relate to building your platform.

The featured articles cover topics on book marketing and promotion, blogging, social media and self-publishing. (I may even throw in a few inspirational and fun posts, just so that it’s not all work and no play!)

Engineer Your Best Year Ever

I’ve just recently returned from an amazing 5 day stay in Vegas for the New Media Expo conference and WOW!

What a fantastic opportunity to enjoy the company–and experience the charisma–of some of the top bloggers, podcasters and new media experts killing it online today.

And although the conference boasted some pretty big names, the majority of the energy and inspiration could be felt in the halls, between presentations, from the teeming masses of average Joe’s, bursting with excitement at the possibilities–the potential that awaits for those of us just getting started.

If you’ve experienced a conference, you probably know what I mean. It is immensely motivating to surround yourself with a group of like-minded, passionate and intentional people. People who speak your language. [Read more…]

Filed Under: Tools & Resources Tagged With: blogging, book marketing, book promotion, fiction writers, guest post, how-to, marketing, platform, self-publishing, social media, Weekly Wrap-Up

5 Steps to Blogging Mastery for Fiction Writers

by Kimberley Grabas

blogging for writers

To blog or not to blog: that is the question–at least if you’re a fiction writer in today’s market. With some conflicting advice floating around the web, guest author Jason Kong shares his advice on how fiction writers can maximize their blogging efforts.

Storytellers who blog have it tougher than most. There’s just not a lot of help out there.

I don’t mean good advice doesn’t exist. If you’re an author, plenty of blogging resources are available online — including here on Your Writer Platform.

The challenge is that many strategies are specific to non-fiction writers. While there is definite overlap, not all approaches work for their fiction counterparts. Ignorance of these differences may cause your blog to flounder.

To prevent that from happening, let’s take a closer look at what works for a fiction writer. Here are five fundamental ways to become a better blogger:

1) Blog around your stories

The reason why non-fiction writers benefit so much by blogging is that they can demonstrate their authority. By sharing their valuable ideas in a blog, they’re attracting the people who care about those insights and can have a waiting audience when a book is published.

For a fiction writer, the process is different.

Any blogging you do before you have a published story will have a different focus: entertainment and engagement. The impact may be more difficult to measure, but you are still laying the foundation for your most important marketing element–your stories. [Read more…]

Filed Under: Blog, Marketing & Promotion Tagged With: blogging, fiction writers, guest post

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