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The Writer’s Weekly Wrap-Up (Issue #27)

by Kimberley Grabas

The Writer's Weekly Wrap-Up #28 _ YourWriterPlatform.com

This post is part of a weekly series on YWP, aptly titled “The Writer’s Weekly Wrap-Up”.

Each Sunday, I will endeavour to provide you with a curated list of the best articles I have seen throughout the week that relate to building your platform.

The featured articles cover topics on book marketing and promotion, blogging, social media and self-publishing. (I may even throw in a few inspirational and fun posts, just so that it’s not all work and no play!)

A Picture is Worth a Thousand “Likes”

Image based content is becoming more and more relevant in driving social media engagement.

Photos, infographics, image quotes and other forms of graphics often receive significantly more interaction than their text-based counterparts.

And, whether you are active on Facebook, Twitter, Instagram, Google+ or Pinterest (or all of the above), the skillful use of images can give you an edge when it comes to capturing the attention of your audience.

To benefit from this trend, consider doing the following:

  • Share excerpts or quotes from your book, speaking engagements or reviews.
  • Create throat-grabbing blog post images, helpful infographics or fun collages.
  • Design image quotes that are entertaining, inspirational or even a series of quick tips.

Use your creativity (or get inspired by somebody else’s) and start developing some truly share-worthy images for your social media accounts. [Read more…]

Filed Under: Blog, Tools & Resources Tagged With: blogging, book marketing, book promotion, fiction writers, guest post, how-to, marketing, platform, self-publishing, social media, Weekly Wrap-Up

The Writer’s Weekly Wrap-Up (Issue #26)

by Kimberley Grabas

The Writer's Weekly Wrap-Up (Issue #26) | www.YourWriterPlatform.comThis post is part of a weekly series on YWP, aptly titled “The Writer’s Weekly Wrap-Up”.

Each Sunday, I will endeavour to provide you with a curated list of the best articles I have seen throughout the week that relate to building your platform.

The featured articles cover topics on book marketing and promotion, blogging, social media and self-publishing. (I may even throw in a few inspirational and fun posts, just so that it’s not all work and no play!)

Engineer Your Best Year Ever

I’ve just recently returned from an amazing 5 day stay in Vegas for the New Media Expo conference and WOW!

What a fantastic opportunity to enjoy the company–and experience the charisma–of some of the top bloggers, podcasters and new media experts killing it online today.

And although the conference boasted some pretty big names, the majority of the energy and inspiration could be felt in the halls, between presentations, from the teeming masses of average Joe’s, bursting with excitement at the possibilities–the potential that awaits for those of us just getting started.

If you’ve experienced a conference, you probably know what I mean. It is immensely motivating to surround yourself with a group of like-minded, passionate and intentional people. People who speak your language. [Read more…]

Filed Under: Tools & Resources Tagged With: blogging, book marketing, book promotion, fiction writers, guest post, how-to, marketing, platform, self-publishing, social media, Weekly Wrap-Up

The Writer’s Weekly Wrap-Up (Issue #8)

by Kimberley Grabas

Writer Weekly Wrap-Up 8This post is part of a weekly series on YWP, aptly titled “The Writer’s Weekly Wrap-Up”.

Each Sunday, I will endeavour to provide you with a curated list of the best articles I have seen throughout the week that relate to building your platform.

The featured articles cover topics on book marketing and promotion, blogging, social media and self-publishing. (I may even throw in a few inspirational and fun posts, just so that it’s not all work and no play!)

Unity and Independence

July 1st is Canada Day and I, along with my fellow ‘Canucks’, will be celebrating with BBQ picnics, parades, family and fireworks.

As many of my readers from the U.S. will also be frolicking in similar festivities–albeit a few days later-I thought I could squeeze in these helpful links before our productivity slides too far downhill! 🙂

Featured Articles

The Democratization of Publishing–Independence is Scary by Kristen Lamb at Kristen Lamb’s Blog

In her post, Kristen compares the changes in the publishing industry to leaving home for the first time. Is safety and comfort worth the limits placed on freedom and choice?

8 Important Questions to Ask Before You Publish Your Book by Carol Tice at Make a Living Writing

Carol outlines some basic questions every author should ask themselves before they publish, to help pinpoint when to publish and where to focus your marketing efforts. [Read more…]

Filed Under: Blog, Tools & Resources Tagged With: blogging, book marketing, book promotion, how-to, self-publishing, tips, Weekly Wrap-Up

Twitter Marketing 101: For Writers

by Kimberley Grabas

Twitter Marketing 101 for Writers _ YourWriterPlatform.com

Here’s the first thing you need to know about Twitter:  no one “gets it” in the beginning.

If you’re new to Twitter, it’s unlikely that you will intuitively grasp how to properly and effectively use this social media tool right off the bat.

But every week, over a billion tweets flow through Twitter exploring every imaginable subject and a wide variety of writers are using Twitter to make their presence known.

There’s some work involved, but it’s doable.

The second thing you need to know about Twitter– your readers, your clients, your audience is already on Twitter.

Are you willing to miss the opportunity to be part of the conversation?

Me neither.

Let’s start with the basics. But before diving in, take a breath, and remember that everyone starts at zero.
[Read more…]

Filed Under: Blog, Social Media Tagged With: book marketing, how-to, social media, Twitter

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