The more you know about your readers, the more effective your sales and marketing efforts will be.
So, it’s well worth the effort to find out:
who they are,
what books they buy,
and why they buy what they do.
And after the work we did in part one of this series, it may seem like the hard part is done.
In part 1, we tackled the first step in defining your target audience: identifying who it is you wish to reach or serve.
We did some research and asked a whole lot of questions – and I shared ways that you could find the answers to these questions – to create a detailed and specific persona of your ideal reader.
However, we’ve only just scratched the surface.
To recap, let’s have a quick look at the 4-parts of the system to define and attract your target audience:
Step 1: IDENTIFY, where we define exactly who it is that you are trying to reach. [Read more…]