Your Writer Platform

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Why Email Matters to Writers and 3 Tactics You Can Apply Today

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Why Email Matters to Writers and 3 Tactics You Can Apply Today _ YourWriterPlatform.com

Looking for a simple, yet effective way to grow your audience and build an interactive community around your work? Love it if there was a way to do it for free? Say no more! I’ve asked guest author, Tyler Vawser to walk us through the “what” and the “how” of SUMOME – a technophobe-friendly set of tools to help build your website traffic and community. 

Over to Tyler…

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Would you rather…

a) struggle to get the attention of one book buyer at a time?

OR

b) create a mechanism that gathers together fans of your work AND allows you to contact them directly about this and every book you write?

If you’re leaning toward option b), then you’re in luck!

Today, I want to show you how building an email list (the “mechanism”) can help you sell more books today and many more books in the future.

We’ll cover:

1) Why email is especially valuable to writers and authors;

2) Three tactics you should be using;

3) A set of free tools you can use to start growing your email list (I’ll show you EXACTLY how to set each one up).

(Kimberley has an amazing series of posts about the importance of email lists, along with additional list building strategies. If you haven’t already, I encourage you to check out her series here.)

#1 Why Email Is Especially Valuable to Writers and Authors

When you are starting out on your website it is easy to be consumed with “Traffic.” You want hundreds of readers to visit, comment and share what you’re writing. And it’s extremely discouraging if you build it…and…they don’t come. [Read more…]

Email List Building Series (Part 3): The Set Up, Start to Finish

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To quote best-selling American author, web TV host, and personal development trainer, Marie Forleo:

“Insight without action is useless.”

Understanding the need and the benefits of developing a targeted and responsive email list is important, but taking the steps to actually implement what you’ve learned, is essential.

And this is where most people get tripped up.

Because between theory and application, there is often a chasm of indecision, fear and even plain old procrastination.

So to eliminate this gap, this post will hammer out the exact steps you need to take to set up your email list and start collecting email addresses on your website.

You’ll not only know how to create–and where to place–your web forms, but have a collection of tools that will help make the task much easier.

Oh, and I’ll also be giving one of these tools away for free… 🙂

So please don’t just read this post. Take action! This is your “no-fluff” cheat sheet for getting your email list set up TODAY.

Ready? Let’s go.

(If you’ve missed them, make sure you check out Part 1 and Part 2 of the Email List Building Series.)

Getting Started

There can be a lot of moving parts to creating your first email list, so it’s important to get a clear understanding of both the behind-the-scenes process, as well as the experience from your new subscriber’s perspective. [Read more…]

Email List Building Series (Part 1): The Power of an Email List (And Why It’s a Must)

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Email List Building Series (Part 1)_ The Power of an Email List and Why it's a Must _ YourWriterPlatform

If there was one thing you could do that would multiply your reach and help you build deeper relationships with people who are already interested in your message and your work–would you do it?

What if that one thing required no tricks, no SEO, no fancy design skills and no algorithms to decipher?

And if  building that same one thing over time lead to significantly increased sales of your books or services–

would it be worth doing?

Building a targeted and invested email list of subscribers is hands down one of THE most important things you can do to ensure the long term growth of your writing career.

If I could only take one thing with me on a deserted (platform building) island, it would be my email list.

Why?

Because no matter how important blogging, social media, publicity and other forms of outreach are for getting your work in front of the right eyeballs, your email list is the only thing–if nurtured–that will allow you to directly and personally communicate with your readers on an ongoing basis.

For those of you who are not convinced that it’s worth the trouble (or you’re just unsure where to start) I have created a series of posts that will address the why, the how and the what of list building for writers. [Read more…]

Authors with Platforms Sell Books.

It’s that simple.

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