It’s a wonderful experience to write and publish a children’s book – but that’s just half the journey.
The other half is discovering how to get your book noticed by the people who will benefit and appreciate it most.
For a children’s book to gain more recognition, make more sales, and develop a devoted fanbase, it needs to be properly promoted and marketed.
To effectively market and sell your children’s book, start by following the steps in this detailed guide. It will help you with everything from creating a brand strategy and developing your online presence to fine-tuning a marketing strategy that gets real results.
Before you can market and promote your children’s book, you need to develop a brand strategy that defines your unique brand identity and outlines EXACTLY who you are hoping to reach.
This entails developing a distinct brand for your children’s book or series that will appeal to your ideal reader and distinguish you from other authors in your genre.
Here are some of the key steps in developing your brand strategy:[Read more…]