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How to Market and Sell Children’s Books: A Comprehensive Guide

by Kimberley Grabas

It’s a wonderful experience to write and publish a children’s book – but that’s just half the journey.

The other half is discovering how to get your book noticed by the people who will benefit and appreciate it most.

For a children’s book to gain more recognition, make more sales, and develop a devoted fanbase, it needs to be properly promoted and marketed.

To effectively market and sell your children’s book, start by following the steps in this detailed guide. It will help you with everything from creating a brand strategy and developing your online presence to fine-tuning a marketing strategy that gets real results.

Brand Strategy

Before you can market and promote your children’s book, you need to develop a brand strategy that defines your unique brand identity and outlines EXACTLY who you are hoping to reach. 

This entails developing a distinct brand for your children’s book or series that will appeal to your ideal reader and distinguish you from other authors in your genre. 

Here are some of the key steps in developing your brand strategy:

[Read more…]

Filed Under: Audience Building, Author & Book Branding, Blog, Marketing & Promotion Tagged With: author platform, Brand Strategy, children's book marketing, marketing strategy

Best Practices for Authors Looking to Optimize Their Marketing Strategy

by Kimberley Grabas

Best Practices for Authors Looking to Optimize Their Marketing Strategy | YourWriterPlatform.com

Ilan Nass and his company have consistently helped businesses launch, track, and improve their social media marketing and ad campaigns. In this guest post, he’ll share his expertise and social strategies, outlining simple ways authors can optimize their marketing strategy to grow their network and increase book sales.


It’s an unfortunate truth that writing a good book doesn’t guarantee an author’s success.

With so many others vying for readers’ attention, it’s important to implement an effective marketing strategy. Various brands rely on best practices instilled by a Facebook advertising specialist or Instagram expert to promote their products, and authors may consider doing the same to attract a broader audience.

However, if hiring a professional is not currently in the budget, the onus is on authors to understand which marketing channels are available, and which will fit best with their marketing objectives.

Popular options include various social media platforms, a website, and email marketing. The tips here will help you sell more books by explaining how to independently optimize each channel.

[Read more…]

Filed Under: Blog, Social Media Tagged With: book marketing, marketing strategy, social media

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