Ilan Nass and his company have consistently helped businesses launch, track, and improve their social media marketing and ad campaigns. In this guest post, he’ll share his expertise and social strategies, outlining simple ways authors can optimize their marketing strategy to grow their network and increase book sales.

It’s an unfortunate truth that writing a good book doesn’t guarantee an author’s success.

With so many others vying for readers’ attention, it’s important to implement an effective marketing strategy. Various brands rely on best practices instilled by a Facebook advertising specialist or Instagram expert to promote their products, and authors may consider doing the same to attract a broader audience.

However, if hiring a professional is not currently in the budget, the onus is on authors to understand which marketing channels are available, and which will fit best with their marketing objectives.

Popular options include various social media platforms, a website, and email marketing. The tips here will help you sell more books by explaining how to independently optimize each channel.