If you’ve been considering hosting a local author event in a unique or non-traditional venue, this guest post by Beatrice Beard will be a big help. By getting out into the community, building relationships with local businesses, clubs and organizations, you can strategically create some buzz and excitement around your book AND create a win for the venue, as well.

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If you’re trying to come up with creative or unique ways to promote your book through events, there are a lot of options.

The reality is, you can book an event for book promotion at nearly any kind of venue. From coffee shops to craft beer breweries, there are so many options out there.

One of the great benefits of doing an event in a non-bookstore venue is that there won’t be any author competition.

Here’s what you should keep in mind when you consider your next venue.

Be Creative

There are many venue options if you want to do an event in a non-bookstore market. If it makes sense for your buyer audience and the venue’s customers, then it should be considered.

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