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The Writer’s Weekly Wrap-Up: The Definition of Marketing (Issue #28)

by Kimberley Grabas

The Writer's Weekly Wrap-Up #28 _ YourWriterPlatform.com

This post is part of a weekly series on YWP, aptly titled “The Writer’s Weekly Wrap-Up”.

Each Sunday, I will endeavour to provide you with a curated list of the best articles I have seen throughout the week that relate to building your platform.

The featured articles cover topics on book marketing and promotion, blogging, social media and self-publishing. (I may even throw in a few inspirational and fun posts, just so that it’s not all work and no play!)

Marketing May Have to Change Its Name

Marketing is simply the process and activities involved in creating awareness for a product or service, typically aimed at a specific group.

And, although there can be many definitions and variations on the theme (based on the intentions and the values of the one actually doing the marketing), the core concept itself isn’t especially unfavourable.

Intuitively it makes sense that there be a mechanism for connecting what you have to offer, to the group you’d like to offer it to.

The issue that arises for many authors is the suspicion and negativity associated with marketing that has evolved over time: smarmy undertones, cheesy or self-serving tactics, and the in-your-face aggressiveness of mediocre marketing strategies gone bad.

But, I think ‘marketing’ has gotten a bad rap.

The theory is sound, it’s the application that is–in many cases–somewhat less than stellar.

But, marketing your work as an author is a must, so if it still makes you feel dirty, just think of it this way: [Read more…]

Filed Under: Blog, Tools & Resources Tagged With: author, blog audience, book marketing, book promotion, book sales, marketing, platform, promotion, social media, target audience, Weekly Wrap-Up, writing

34 Strategic Ways You Can Use Pinterest to Market Your Book and Your Author Brand

by Kimberley Grabas

34 Strategic Ways You Can Use Pinterest to Market Your Book and Author Brand _ YourWriterPlatform.com

Pinterest is exploding!

And with it, so too are the opportunities for authors to expand their reach and increase their book promotion and brand awareness.

Now the third largest social network, Pinterest acts as a virtual pin board that helps you organize and share things you find on the web. As you surf, you can pin images from other sites onto Pinterest where others can re-pin those same images.

People head to Pinterest to find solutions, get ideas and to be inspired. Plus pinners are buyers. 

Hmmm…

So how do we encourage them to be book buyers–your book buyers?

Well, like with all social media, it’s important to avoid the incessant self-promotion. Pinterest is a quieter platform where you express yourself primarily through images. No witty banter required.

Plus, over 80% of pins are re-pins, which means if you are in that 20% of pinners that are sharing original content, you can add real value. If you provide remarkable content, your fellow pinners will happily circulate it for you.

What’s important on Pinterest is to market indirectly by building trust, loyalty and engagement. You want to give people a reason to click through to your site for more.

“Pinterest drives more referral traffic to websites than Google+, LinkedIn and YouTube combined.”

~ Mashable

Your goal should be to teach, entertain and inspire your audience on Pinterest. In return, Pinterest will grant you the ability to increase awareness of your author brand, drive more relevant traffic to your website and increase your book sales. [Read more…]

Filed Under: Blog, Marketing & Promotion, Social Media Tagged With: author brand, book marketing, book sales, marketing, Pinterest, promotion

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