| Your Writer Platform

Does the thought of writing a business plan make you wince?

You’ve been struggling valiantly through most of the non-writing, left-brained activities that have been thrust upon you as a modern writer – do you really need to go through the formality of crafting your “executive summary”, “sales forecasts” and “market analysis”?

Well…yes. (sorry)

But if you’d prefer to skip the spreadsheets in favour of a more “writer-friendly” planning process – because deep down you know you could use a bit more direction to move your writing career to the next level – you’re in luck!

I’ve designed this business plan framework with the creative entrepreneur in mind.

Yep, it’s still a business plan.

But I’ve tried to soften the corporate jargon, as well as give you ideas as to how you can use each section to grow your writing career.

I’ve also created a free downloadable workbook to guide you through the process and that you can complete at your own pace: [Read more…]

This post is part of a weekly series on YWP, aptly titled “The Writer’s Weekly Wrap-Up”.

Each Sunday, I will endeavour to provide you with a curated list of the best articles I have seen throughout the week that relate to building your platform.

The featured articles cover topics on book marketing and promotion, blogging, social media and self-publishing. (I may even throw in a few inspirational and fun posts, just so that it’s not all work and no play!)

Simple Book Marketing Tips for the Holidays

Regardless of whether we are feeling merry and bright, jolly or joyous, the holiday season is swiftly approaching.

And with it’s advance comes the warm and fuzzy, guerrilla marketing tactics we’ve grown accustomed to associating with ‘holiday spirit’.

Promotional efforts get hardcore this time of year, with every business from Amazon to Zappos vying for gift buyers’ attention.

So if you haven’t felt ‘dirty’ enough hocking your book on your shiny new website or on 20+ social media platforms, it’s time to get really indecent!

I mean, how else are you going to get noticed in all the clamouring and arm waving if you don’t go all ‘Black Friday’ on your holiday book marketing efforts?

Right? 😉 [Read more…]

Your Author Business Plan: A Framework for the Creative Entrepreneur

Authors with Platforms Sell Books.