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The Ultimate SEO Strategy for Writers: How to Increase Search Rankings and Get Noticed

by Kimberley Grabas

SEO strategy for writers

This guest post by Digital Marketing Specialist Jake Hughes is a complete SEO for beginners walk-through and guide. So if you’re new to SEO strategy or search engine optimization, and want a crash course, this SEO tutorial is for you.

Search engine optimization (SEO) is often overlooked by lots of writers and authors because the topic is seen as complex, time-consuming and the value isn’t always immediately obvious.

However, if you’re serious about developing an online presence for your author brand, book, or website, then you’re going to have to think about SEO. 

I promise that it’s not as scary (or boring) as it seems and you can impact your SEO without getting bogged down in the technical stuff. This is a no-coding required SEO strategy for writers that will help you to get more eyeballs on your work.

I know a few of you are still dubious. So before we discuss what it is and some of the strategies you can use, let’s go over the benefits of SEO.

[Read more…]

Filed Under: Author Website, Blog, Platform Building Tagged With: SEO, SEO Optimization, SEO Strategy

Powerful Pictures Perform: How to Create Images That Grab Attention

by Kimberley Grabas

image creation

Images and graphics are an incredibly important tool for capturing your audience’s interest.

Like multi-pixel eye-candy for your readers.

In fact, images rank right up there with your post’s headline for creating impact, grabbing attention and enticing your reader into giving your article a chance when the competition is fierce.

Add to that the growth of social media platforms like Facebook, Tumblr, Instagram and Pinterest–and the increased ease with which we can take, alter, upload and share images–and it’s impossible to avoid this new age of visual fascination.

For many writers, this may be alien territory, but since the importance of images in today’s world can not be denied–or ignored–finding simple but effective ways to source, edit and incorporate images into your platform building is essential.

Strengthen Your Content with Images

Often, seconds are all you have to make your content stand out, grab your reader’s attention and effectively convey your message.

A great photo can do most of the work for you, so it’s important to spend a little extra time to craft a visually stimulating experience that not only attracts, but engages your audience.

Adding graphical elements to your article can help highlight key points, illustrate a concept or even trigger an emotional reaction from your reader.

Remember, even the most avid book lover will tend to scan and skim online, so photos can also help to break up large, intimidating walls of text and add visual interest and aesthetic appeal to your online content.

Concerned as to how you can pull off the ‘visual storytelling’ that plays a major part in your author branding and your presence online and off? [Read more…]

Filed Under: Blog, Marketing & Promotion Tagged With: Creative Commons, graphics, images, iStockPhoto, Morguefile, photo editor, PicMonkey, Pinterest, SEO

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