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Finding Your Ideal Audience: A Step-by-Step Guide

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Finding Your Ideal Audience A Step-by-Step Guide | YourWriterPlatform.com

Readers of this site already know the biggest secret in publishing: writing your book is only the start.

It’s an amazing start—you’ve done something most people only dream about!—and it’s essential to creating a career as a writer, but it really is only the beginning.

Once you’ve written the book, you need to find readers for it. And as tough as the writing process may have been, figuring out how to attract, connect with, and convert potential readers into adoring fans can seem intimidating.

Take a deep breath.

We’re here to help.

Finding your ideal reader and turning them into a loyal fan isn’t as hard as you think. It takes some solid research, dedication, persistence, and a willingness to experiment, but once you get the hang of a few simple strategies, it’ll stop being a chore and become part of your daily routine as a working writer.

In part 1 of this book marketing series, we’ll explore how you can build your audience step-by-step, starting with figuring out who that ideal audience is in the first place!

Let’s get started. [Read more…]

Identifying Your Target Audience: The Top 8 Mistakes Writers Make

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Identifying Your Target Audience_ The Top 8 Mistakes Writers Make _ YourWriterPlatform.com

(Want to avoid making costly mistakes when identifying your target audience? Scroll down to grab the FREE cheatsheet!)

Defining your target audience is much easier said than done.

Many writers end up skipping this step because they fail to recognize its importance in their book marketing plans.

But the truth is, identifying and understanding the wants, needs and desires of your ideal readership can “make or break” your marketing strategy.

Without a solid grasp of what makes your readers tick – and what they are really searching for – you will waste a considerable amount of time and energy promoting your work to an indifferent market.

Or worse, you’ll begin to receive pushback or negative reviews from people that your book was never written for.

But here’s the good news…

There is a wealth of information at your fingertips, about every audience and sub-genre imaginable.

From basic demographics like age, gender, location, income, occupation or ethnicity, to audience psychographics, like personality, attitudes, values, interests, hobbies, lifestyle and even behaviour.

The roadblock? [Read more…]

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