Your Writer Platform

Build your platform. Engage your fans. Sell more books.

Author Platform: Why You’re Struggling and How to Fix It

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Author Platform_ Why You're Struggling and How to Fix It _ YourWriterPlatform.com

Are you stuck?

Has hammering out your author platform – or building a little marketing buzz for your book – got you frazzled?

For the ease with which many marketing and book publishing experts throw the concept of “platform” around, you’d think it would be a little easier to execute…

But despite the fact that the idea has been in vogue for some time, many authors (and even some industry influencers) struggle with what it actually takes to build a strong and successful author platform.

[Read more…]

Identifying Your Target Audience: The Top 8 Mistakes Writers Make

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Identifying Your Target Audience_ The Top 8 Mistakes Writers Make _ YourWriterPlatform.com

(Want to avoid making costly mistakes when identifying your target audience? Scroll down to grab the FREE cheatsheet!)

Defining your target audience is much easier said than done.

Many writers end up skipping this step because they fail to recognize its importance in their book marketing plans.

But the truth is, identifying and understanding the wants, needs and desires of your ideal readership can “make or break” your marketing strategy.

Without a solid grasp of what makes your readers tick – and what they are really searching for – you will waste a considerable amount of time and energy promoting your work to an indifferent market.

Or worse, you’ll begin to receive pushback or negative reviews from people that your book was never written for.

But here’s the good news…

There is a wealth of information at your fingertips, about every audience and sub-genre imaginable.

From basic demographics like age, gender, location, income, occupation or ethnicity, to audience psychographics, like personality, attitudes, values, interests, hobbies, lifestyle and even behaviour.

The roadblock? [Read more…]

How to Create a Custom Facebook Cover Image That Gets Noticed (Without Spending a Dime)

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Facebook cover image post graphicCan’t afford a designer, but have Facebook cover image envy?

Do you want to have an amazing cover photo that attracts new readers as well as keeps your current fans coming back for more?

Well, you’re in luck!

As of July 1st, 2013, Facebook has relaxed its guidelines somewhat, allowing you to add more than just the ‘20% text maximum’ to your image, as well as any other info you think may entice your fans to stick around.

Add to that the option to use the free online photo editing software site known as PicMonkey, and we’re in Facebook-cover-image-making business!

Tips for Making the Most of Your Facebook Cover Image

Before we jump into the ‘how-to’ of crafting your cover image, let’s check out a few pointers for making a Timeline cover photo really stand out:

1. Branding

The colors, mood, and tone that you use on your website and other promotional materials should also be echoed in your cover image.

Remember, everything that you choose to reflect your brand is woven throughout your author platform and reinforces the image you wish to represent. So take special care in choosing images that support the vibe or feel you wish for your readers to experience when visiting. [Read more…]

Authors with Platforms Sell Books.

It’s that simple.

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