Your Writer Platform

Build your platform. Engage your fans. Sell more books.

  • About
  • Work With Me
  • Blog
  • Shop

Author Platform: Why You’re Struggling and How to Fix It

May 10, 2016 by Kimberley Grabas

Author Platform_ Why You're Struggling and How to Fix It _ YourWriterPlatform.com

Are you stuck?

Has hammering out your author platform – or building a little marketing buzz for your book – got you frazzled?

For the ease with which many marketing and book publishing experts throw the concept of “platform” around, you’d think it would be a little easier to execute…

But despite the fact that the idea has been in vogue for some time, many authors (and even some industry influencers) struggle with what it actually takes to build a strong and successful author platform.

[Read more…]

Filed Under: Blog, Business of Writing, Platform Building Tagged With: author platform, challenges, free guide, video

The 4-Part System to Define and Attract Your Target Audience (Part 1: IDENTIFY)

July 27, 2015 by Kimberley Grabas

The 4-Part System to Define and Attract your Target Audience_ Part 1 Identify _ YourWriterPlatform.com

When defining your target audience, the first question you need to ask yourself is this:

“Who do you want sitting in the seats?”

Who do you want reading your work, sharing your ideas and contributing to your community?

The audience you develop should be exclusive – it should be made up of only those individuals whose desires, values and interests align with the creative work that you offer.

And since these are the people you will be spending a majority of your professional time with (through your blog, social media, email, conferences, speaking engagements and so on), it’s prudent to carefully choose those people who will not only be the most supportive, but motivate and inspire you to grow as a writer.

Actively test, target, and refine the way you reach the people you want to reach.

But there is more to defining your target audience than simply picking the people you’d like to spend time with.

An empirical understanding of your ideal readership usually beats gut instinct, so you need to move past your own assumptions about who your “right” audience may be, and develop a refined and targeted demographic. [Read more…]

Filed Under: Blog, Marketing & Promotion, Platform Building Tagged With: ideal audience, target audience, target market, video

Identifying Your Target Audience: The Top 8 Mistakes Writers Make

May 23, 2015 by Kimberley Grabas

Identifying Your Target Audience_ The Top 8 Mistakes Writers Make _ YourWriterPlatform.com

(Want to avoid making costly mistakes when identifying your target audience? Scroll down to grab the FREE cheatsheet!)

Defining your target audience is much easier said than done.

Many writers end up skipping this step because they fail to recognize its importance in their book marketing plans.

But the truth is, identifying and understanding the wants, needs and desires of your ideal readership can “make or break” your marketing strategy.

Without a solid grasp of what makes your readers tick – and what they are really searching for – you will waste a considerable amount of time and energy promoting your work to an indifferent market.

Or worse, you’ll begin to receive pushback or negative reviews from people that your book was never written for.

But here’s the good news…

There is a wealth of information at your fingertips, about every audience and sub-genre imaginable.

From basic demographics like age, gender, location, income, occupation or ethnicity, to audience psychographics, like personality, attitudes, values, interests, hobbies, lifestyle and even behaviour.

The roadblock? [Read more…]

Filed Under: Blog, Marketing & Promotion, Platform Building Tagged With: cheatsheet, target audience, target market, video

How to Create a Custom Facebook Cover Image That Gets Noticed (Without Spending a Dime)

September 14, 2013 by Kimberley Grabas

Facebook cover image post graphicCan’t afford a designer, but have Facebook cover image envy?

Do you want to have an amazing cover photo that attracts new readers as well as keeps your current fans coming back for more?

Well you’re in luck!

As of July 1st, 2013, Facebook has relaxed their guidelines somewhat, allowing you to add more than just the ‘20% text maximum’ to your image, as well as any other info you think may entice your fans to stick around.

Add to that the option to use the free online photo editing software site known as PicMonkey, and we’re in Facebook-cover-image-making business!

Tips for Making the Most of Your Facebook Cover Image

Before we jump into the ‘how-to’ of crafting your cover image, let’s check out a few pointers for making a Timeline cover photo really stand out:

1. Branding

The colors, mood and tone that you use on your website and other promotional materials should also be echoed in your cover image.

Remember, everything that you choose to reflect your brand is woven throughout your author platform and reinforces the image you wish to represent. So take special care in choosing images that support the vibe or feel you wish for your readers to experience when visiting. [Read more…]

Filed Under: Blog, Social Media Tagged With: Facebook, Facebook cover image, photo, PicMonkey, video

Authors with Platforms Sell Books.

It’s that simple.

Get on the Insiders List to receive the free Quick Start Guide to Building Your Writer Platform, exclusive content via email, and instant access to a growing library of downloadable resources.

LET'S GO

  • Home
  • CONTACT
  • SHOP
  • Blog
  • Legal

Copyright © 2021 · yourwriterplatform.com · Developed by WP Help Club

Copyright © 2021 · Parallax Pro Theme on Genesis Framework · WordPress · Log in

Before you go...
Get your free "Quick Start Guide to Building Your Writer Platform", plus regular email updates delivered straight to your inbox!
Your information will *never* be shared or sold to a 3rd party.