The visual trend in marketing is inescapable.

Short attention spans combined with an unparalleled surge of information (and distraction) requires a medium that can convey a message, a story, your entire essence, all at once.

And if a picture is worth a thousand words…

A strong visual strategy is an essential part of developing a powerful and successful author brand.

The right visuals will help you communicate ideas that get remembered, boost interaction with your growing fanbase, help tell your brand story, and make it much easier for readers to like, share and respond to your work.

If you are not yet focusing on visual content in your book marketing and platform building strategy, it’s time to get started. 🙂

In this post, not only will you learn how to create essential brand graphics, but you will get key tips on how to implement them, the elements they should include to be effective, and the best places to get free and paid resources to enhance your visual strategy. [Read more…]