Why does your work matter?
What experiences do you have to share with others and what value do you offer that only you can provide?
Because, if you can’t easily and clearly articulate your vision or the purpose behind your work, you will never be able to convey its importance to others. [CLICK TO TWEET]
It’s not enough just to be good at what you write. You need to be able to create an emotional connection with your reader – often before they’ve had a chance to read your book.
How you position your work, how you distinguish yourself from others in your field or genre, as well as how all your efforts are perceived or interpreted by your readers, can be the difference between a brand that’s fab, or one that fizzles.
When your brand is cohesive and well-articulated, your marketing initiatives will be too. Branding encompasses the foundational elements of marketing: visual identity, key messaging, brand personality, and competitive advantage.
– Brian Lischer
Effective branding is foundational to the development of your writer platform and audience-building efforts. The author who can tap into what their readers yearn for – and construct an entire experience around what they crave – is the author that earns the devoted fan base.[Read more…]