(Want to avoid making costly mistakes when identifying your target audience? Scroll down to grab the FREE cheatsheet!)
Defining your target audience is much easier said than done.
Many writers end up skipping this step because they fail to recognize its importance in their book marketing plans.
But the truth is, identifying and understanding the wants, needs and desires of your ideal readership can “make or break” your marketing strategy.
Without a solid grasp of what makes your readers tick – and what they are really searching for – you will waste a considerable amount of time and energy promoting your work to an indifferent market.
Or worse, you’ll begin to receive pushback or negative reviews from people that your book was never written for.
But here’s the good news…
There is a wealth of information at your fingertips, about every audience and sub-genre imaginable.
From basic demographics like age, gender, location, income, occupation or ethnicity, to audience psychographics, like personality, attitudes, values, interests, hobbies, lifestyle and even behaviour.
Writers are making some silly mistakes when targeting their ideal audience – 8 of which I cover in this new video:
Bonus Download: Take action and download this FREE cheatsheet outlining the top 8 missteps – and how you can avoid them.
The best part?
Once you pinpoint the mistake(s) you’re making when it comes to identifying your target audience, you can revamp your marketing strategy to create content that sticks and helps you engage better with your growing community of readers.
If you know of other writer’s who are making these same mistakes, do them a favour and forward this on to them. 🙂
Plus, leave a comment below and let me know which mistake was your “Oh… oops!”, and what you plan to do differently to build a better, more meaningful connection with your ideal audience.